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Thoughts.

A bit about what we do.

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Branding

24 Apr 2020

Co-brand: Trending for F&B In 2020

Teaming up and collaborating with another brand (creating a co-brand)– whether for commercial means, or just to win extra followers…

TOBF

Branding, Graphic Design, Marketing

14 Apr 2020

Business Survival During Covid: Advice from a Creative Agency

If you’re a business owner or entrepreneur, you’ve most likely felt the effects of the coronavirus pandemic. Since late January,…

TOBF

Branding

10 Apr 2020

Why Every Australian Brand Needs a Creative Agency in China

It’s not an exaggeration to say that Australian brands kill it in China. The fast growth of the Chinese economy…

TOBF

Marketing

08 Apr 2020

Content Marketing in China: A Guide for Brands

What is Content Marketing in China? Many companies and distributers interested in entering the Chinese market might not know where…

TOBF

Branding

29 Mar 2020

Three Key Steps When Brainstorming for Branding

Your brand is everything. It is the first interaction, the last, and everything in between. Ideally, your brand is the…

TOBF

Branding

16 Jul 2019

Brand Crossover: 5 Recipes for Delicious Advertising

Have you learned the wonderful recipes of advertising circles? One might say, "You make an advertisement like you make…

TOBF

Graphic Design

24 Jun 2019

The Secret Life of Creative Souls

Deep in the heart of Shanghai exists a collective of creative souls. Existing on the fringes of society, members…

TOBF

Just for Fun

11 Jun 2019

Employment Winter is Coming

The final season of Game of Thrones has been broadcast and our favourites have graduated from the Winterfell continent. Like…

TOBF

Graphic Design

18 May 2019

Why Designers Might Be the Hero Paper Needs

Is paper really dead? Or have we just stopped caring about real life? In the digital age, we’ve come to…

TOBF

Just for Fun

08 May 2019

Avengers: End Game Hits $2B in 10 Days

Did you hear the latest news? Avengers: End Game became the fastest movie in history to reach $2 Billion! Last…

TOBF

Branding, Graphic Design, Logo Design, Marketing

01 May 2019

It’s All About the Moment

It's all about the moment baby. The WeChat moment. Everything You Need to Know About WeChat WeChat is owned by…

TOBF

Campaigns, Just for Fun

24 Apr 2019

The Battle for Planet Earth

Welcome to The Battle for Planet Earth, the exciting game of recycling, reusing, and reducing waste to ensure the survival…

TOBF

Free Stuff, Graphic Design

09 Apr 2019

Five Reasons to Doodle Daily

Is doodling just for children? No way! Doodling is a profoundly useful tool available to everyone. Grab a pen or…

TOBF

Graphic Design

02 Apr 2019

Gone But Not Forgotten in the Creative Industry

The ancient tradition of Tomb Sweeping Day (Qing Ming) allows us to cherish the memories of those who’ve passed on,…

TOBF

Graphic Design

26 Mar 2019

Creativity Teaches Great Lessons

Creativity is good. Sound familiar? People are quick to promote a creative life, but why? Being creative is more than…

TOBF

Branding, Logo Design, Marketing, Wall Art

19 Mar 2019

Imaginating UP Shanghai

Welcome to UP, a seriously wild spot in Shanghai. Combining a lounge-like space with booths aplenty, a huuuuuuuuge bar, a…

TOBF

Branding

12 Mar 2019

Write a Killer Creative Brief: 3 Essentials + Free Template

If you’ve made it through the first date with your creative agency, congratulations! You’re one step closer to finding that…

TOBF

Just for Fun

05 Mar 2019

International Women’s Day 2019: Balance for Better

International Women’s Day (IWD) is a time to call for change and to celebrate acts of courage and determination by…

TOBF

Branding, Graphic Design, Marketing

26 Feb 2019

Interviewing a Creative Agency: A First Date Guide

You’ve done your homework on creative agencies. Visited official website? ✓ Stalked social media accounts? ✓ Gushed over dazzling portfolio or work…

TOBF

Branding

19 Feb 2019

Write a Kick Ass Brand Story: 3 Hot Tips

A kick ass brand story elevates your company beyond any orchestrated or phony marketing scheme. Writing a well-crafted brand story…

TOBF

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The Orangeblowfish

is an award-winning independent creative agency with teams in China, North America, Australia and United Kingdom.

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