Why Every Australian Brand Needs a Creative Agency in China

April 10, 2020
Posted in Branding
April 10, 2020 TOBF

It’s not an exaggeration to say that Australian brands kill it in China. The fast growth of the Chinese economy and the rise of the middle class makes China a lucrative market place. From F&B and hospitality, to fashion and beauty – so many Australian businesses have taken advantage of this growth and the new opportunities. However, we all know that international success doesn’t happen overnight. So how have they done it?

Working with a Creative Agency in China

Research shows that it’s easier for Aussie brands to penetrate the Chinese market when they’re able to strike a balance between their own unique brand attributes and Chinese customer’s brand expectations. Here at The Orangeblowfish, we are a creative branding agency based in both China and Australia. Through experience, we know exactly how to bridge the gap between the two markets. Starting with a solid foundation is key, whether you’re working with a creative agency in China or a creative agency in Australia. The foundation of any business is the brand narrative.

How a Creative Agency Can Guide an Australian Brand

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To show you we mean business, here is a run down of four of the top Australian brands in China right now. Here’s how they make it work:

1 – Bundaberg Rum

In order for Australian spirit brands to be successful in China, they need to cultivate an image of “industry experts”. The Chinese market is more accepting of brands that focus on their core product: a uniquely ‘Australian’ drinking experience that highlights the Aussie culture – two things that Bundaberg Rum has done perfectly.

2 – Bio Island

When it comes to Australian health brands, Chinese consumers look for three attributes; trust, trendiness and high quality. Each of these aspects is something that Bio Island has been able to communicate to their audience using brand graphics and brand messaging. Bio Islands impressive work has helped them climb the charts in a relatively short time, illustrating just how important it is to nail your brand messaging.

3 – XXXX

Australian wines and beers are extremely sought after in mainland China. As a result, the market is more saturated than others. However, that doesn’t mean there’s not room for a new and impressive Aussie brand. XXXX is rated highly in China due to their focus on quality, but also social responsibility. A low alcohol content is a benefit uniquely sought after in the Chinese market. One of the benefits of working with a creative agency in China is gaining access to intimate knowledge of the local market’s demands and opportunities.

4 – Aesop

Aesop is at the top of the charts when it comes to Australian cosmetic brands. Young consumers in China love how the brand focuses on innovation, and only uses extremely high quality organic ingredients. Aesop focuses on customer experience with store design. Each window display reflects the local community – an extremely savvy marketing move.

Working with a Creative Agency in China: Worth the Investment

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Many beloved Australian brands have made Asian-Pacific leap. Shouldn’t your brand be next? If you’re a brand that wants to make a big splash in the Chinese market, get in touch with us today! We’ll be more than happy to talk you through exactly how we can make your brand a success.

The real risk is doing nothing. – Denis Waitley

Want more awesome content? Head to our WeChat account (The_orangeblowfish) or hang with The Orangeblowfish on Twitter. Stay tuned for TOBF news and more posts about creative industry topics such as brand storytelling or photo styling!


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is an award-winning independent creative agency headquartered in Shanghai, China.

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