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Siu Tang

Siu Tang

Founder & Creative Director
The Orangeblowfish

Are you curious about The Orangeblowfish? The name, who we are and what we believe in? If yes, then read on!

It all happened in 2011.  My wife and I had just returned from a Habitat for Humanity International trip. We went on a five-day adventure to build a home for a family of four in Cambodia. Coming back, I felt motivated, inspired, and wanting to do more. Waking up and dragging myself to work was painful.  I had been in the same company for almost 10 years and climbed the ladder to a senior position, but I no longer felt the need to work just for a paycheck.  With the encouragement and support from my wife, I quit my corporate job, and started pursuing my passion – art.

Thus, The Orangeblowfish was born.

Within six months, I booked my first client – Kommune – a funky restaurant and bar in Taikang Lu, Shanghai. I initially started doing interior wall art design and installations for cafes, bars, restaurants and offices. I also participated in community art projects like DAFF, Surge, The Rotary Club and more.  Within the first two years of my operation, I completed over 2000 client and personal projects covering a mix of brand strategy, graphic design, and interior wall art.

In 2014, we expanded into a three-person team and moved into our first office in Shanghai. Today we are a global team of brand strategists, story tellers and artists serving start-ups and Fortune 500 companies across F&B, beauty, retail, luxury B2B sectors on a global scale. We’re proud that the work we do, and the company culture we have created, motivates our team and clients to continue choosing to partner with us, and believing in what we do.

As my favourite saying goes, Go Balls Deep! If we do something, we go all in and we must do it well. Otherwise what’s the point? Don’t you agree?

Still want to learn more about The Orangeblowfish? Watch the interview below and check out our portfolio.

About Brooklyn

Our Services

Creative & Branding

Brand Strategy

Competitive Analysis
Brand Positioning
Value Proposition
Brand Architecture

Brand Identity

Naming
Logo design
Visual Identity Design
Brand Guidelines

Graphic Design

Print / OOH
Brochures & Collateral
Merchandizing
Packaging
Special Graphics

Brand Experience

Experience

New Brand/Product Launch
Environmental Graphic Design
Brand Installation
Wall Art
Animation
Multimedia

Digital Strategy

Strategy & Planning
Content Development
Thought leadership
Digital Marketing
Online campaigns
UI/UX
App Development

About Brooklyn
Our Service

Our  Culture

Curious

We live everyday with our eyes wide open. When we are always ready to ask “why?” or “what if?” we’ll open up new opportunities for our clients and ourselves.

Courage

We have the courage of our convictions because we know our work is based on knowledge, experience and expertise, so we’re prepared to act boldly when appropriate.

Different

We thrive on the novel and unconventional and a big plus is we won’t mince our words. We know that the best way to make a difference is by going beyond the usual.

Dynamic

We’re here to make a difference, not here to push paper around or make up the numbers. We respect each others talents, but we’re here to put those talents to work – for ourselves, each other, and our clients.

Our Service
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Our Team

Siu Tang

Siu

The Chocolate Bunny

What is your favourite movie? Jurassic Park
Who is your favourite artist? Andy Warhol
What is your favourite drink? Coca-Cola
What do you enjoy doing in your spare time? Hanging out with my kids
Any vices (bad habits)? Coca-Cola
Use 5 words to describe working at TOBF: Balls Deep In Paint!

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Nat

The Boss

What is your favourite movie? Fight Club
Who is your favourite artist? Would it be too corny if I said Siu Tang?
What is your favourite drink? Hendricks Gin Martini
What do you enjoy doing in your spare time? Absolutely nothing
Any vices (bad habits)? Tequila
Use 5 words to describe working at TOBF: Never a dull moment.

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Johnny

Keg Master

What is your favourite movie? Good Fellas
Who is your favourite artist? 1000DAY
What is your favourite drink? Beeeeeer
What do you enjoy doing in your spare time? Playing guitar in a Ska band
Any vices (bad habits)? Yes, many
5 words to describe working at TOBF: Crazy, Always different, Mad fun!

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Lammy

Lammy Lovegood

What is your favourite movie? Harry Potter
Who is your favourite artist? Cai Guo-Qiang
What is your favourite drink? Flat white
What do you enjoy doing in your spare time? Watching movies
Any vices (bad habits)? Being careless
Use 5 words to describe working at TOBF: What do you guys wanna eat?

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Kaly

The Illustrator

What is your favourite movie? Forest Gump
Who is your favourite artist? Caitlin Hackett
What is your favourite drink? Pink Moscato and Mulled red wine
What you enjoy doing in your spare time? Hang out, have fun with friends and play video games
Any vices (bad habits)? Sleeping late and eating junk food
Use 5 words to describe working at TOBF: Freedom and creativity = happy life

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Christina

Client Services Dynamo

What is your favourite movie? Inception
Who is your favourite artist? Anita Mui
What is your favourite drink? Wine
What do you enjoy doing in your spare time? Eating & Drinking
Any vices (bad habits)? Drinking… sometimes maybe a bit too much
Use 5 words to describe working at TOBF: One family: fun and creative

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Chris

Admin Angel

What is your favourite movie? Little Miss Sunshine
Who is your favourite artist/actor/actress? Cate Blanchette
What is your favourite drink? Err….H20
What do you enjoy doing in your spare time? Binge on good TV series
Any vices (bad habits)? Junk food, snacks
Use 5 words to describe working at The Orangeblowfish: Work hard, play hard!

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Adam

The Strategist

What is your favourite movie? The Leopard
Who is your favourite artist? Gian Lorenzo Bernini
What is your favourite drink? Yamazaki Whisky
What do you enjoy doing in your spare time? Improving my Chinese
Any vices (bad habits)? Yamazaki Whisky
Use 5 words to describe working at TOBF: Ebullient. Excellent. Exhilarating. Exploratory. Enchanting

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Chaimin

$$$

What is your favourite movie? Farewell My Concubine
Who is your favourite artist? Feng Zi Kai
What is your favourite drink? Hongkong’s coffee/tea mixed drink
What do you enjoy doing in your spare time? — Yoga
Any vices (bad habits)? Dislike housework
Use 5 words to describe working at TOBF: Everyone gets along with Everyone!

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Kate

Social Media Rockstar

What is your favourite movie? Pan’s Labyrinth or AmoresPerros
Who is your favourite artist? Rachel Ignotofsky and Huda Fahmy
What is your favourite drink? Coffee, coffee, coffee!
What do you enjoy doing in your spare time? Reading. Traveling with hubs.
Any vices (bad habits)? Saving files to my Desktop. Screenshots, folders, and icons, oh my!
Use 5 words to describe working at TOBF: Creative play is how we work.

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Amy

Events Extrraordinaire

What is your favourite movie? The Untouchables
Who is your favourite artist? Don’t really have one
What is your favourite drink? Long island iced tea
What do you enjoying doing in your spare time? Exploring the old streets in Shanghai
Any vices (bad habits)? Is being a workaholic a bad thing?
Use 5 words to describe working at TOBF: Creative, young, energetic, dedicated and free

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Laura

Content Superstar

What is your favourite movie? Cool Runnings
Who is your favourite artist? Hannah Jensen
What is your favourite drink? Espresso Martini
What do you enjoy doing in your spare time? Finding new cafes & restaurants
Any vices (bad habits)? Yes..many, mostly snacking so much I then need a nap.
Use 5 words to describe working at TOBF: Energetic, creative and like family

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