Business Survival During Covid: Advice from a Creative Agency

April 14, 2020
April 14, 2020 TOBF

If you’re a business owner or entrepreneur, you’ve most likely felt the effects of the coronavirus pandemic. Since late January, the global spread of Covid-19 has upturned economies across the global and changed how we view work and life forever. While the final outcomes of this global crisis are still unfolding, it’s important to seize this moment. In times of hardships, business owners have a choice: Continue on as usual and hope to weather the storm or change.

Here’s some tips on bolstering your business:

Creative Agency Tip #1: Protect your employees.

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No matter what business you are in, your employees are your most valuable resource. Remote work is becoming more and more important as this crisis continues. What can you do to make sure your employees are safe? Review any emergency response plans, evaluate working conditions, and stay flexible.

Creative Agency Tip #2: Prioritize your actions.

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The expense of hiring a creative agency might not seem like something you can swing at the moment but bringing in a creative strategist to solve your business problems frees up your precious time as a business owner. Creative agencies save you time and energy, which allows you to focus on other parts of the business. Whether you’re interested in creative, design, branding, or marketing, it’s important to stay consistent. Bringing in experts during a transitional phase enables you to do what needs to be done elsewhere.

Creative Agency Tip #3: Pivot your strategy.

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The only thing consistent these days is change. In order to thrive in uncharted territory, you’ve got to pivot your strategy. Whatever you were doing before the coronavirus struck, you’re going to have to adapt. Change is our sweet spot. Creative agencies are great at viewing the overall pictures and spotting opportunities. We know your business, your values, and your brand. And we can figure out a way for you to stay true to yourself while embarking on a new journey.

More Business Survival Strategies

No one is immune to change! The Orangeblowfish has even had to imaginate new ways we can help our clients. Over the last few months, we’ve seen our business evolved from being a marketing/branding advisory to a business advisory overnight. So much so in fact, that the South China Morning Post detailed our journey. Since the most recent travel restrictions, as a creative agency in China, we’re in a unique position to help our clients navigate this transition.

The demand for “stand-in chief operating officers (COOs)” has been ramping up, especially for our clients who left China during the onset of Covid-19 in January, and now find themselves stuck in their home countries. Suddenly, we’re being contacted to be their COO for the day, to steer the company for them.

Our Managing Partner Natalie Lowe is running a webinar on business survival strategies in cooperation with Boss Lady Shanghai. We hope to see you there!


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Many beloved brands have already implemented awesome business survival strategies for surviving coronavirus. Shouldn’t your brand be next? Whether you’re looking make a big splash in the Chinese market and don’t know how to start, or you’re a business in China that needs some creative problem solving, get in touch with us today! We’ll be more than happy to talk you through exactly how we can make your brand a success.

The real risk is doing nothing. – Denis Waitley

Want more awesome content? Head to our WeChat account (The_orangeblowfish) or hang with The Orangeblowfish on Twitter. Stay tuned for TOBF news and more posts about creative industry topics such as brand storytelling or photo styling!




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is an award-winning independent creative agency headquartered in Shanghai, China.

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