Search Engine Optimization (SEO) is simply the process of improving the visibility of an online shop or website’s ranking in the organic results of a search engine. Without a doubt learning how to optimize your website for SEO and conversions is crucial for your site’s success and there are many benefits attached to it.
A good SEO will help you attract more traffic and give you more opportunities to convert potential customers. It will also force your website to work harder and give your audience what they want and expect. The benefits are numerous; we literally won’t be able to exhaust them.
However, we should understand SEO basics first, if you will indeed be able to optimize your website yourself. SEO is essentially divided into two parts: on-page SEO and off-page SEO. In-between them both, we will find the basic elements of SEO. Their understanding will fast track making SEO work for you.
Basically, on-page SEO has all the elements you can make use of on your website to optimize it for SEO. For instance, the elements in on-page SEO include content, keywords as well as meta title and meta description. All of this has to do with your website, and knowing how to and what to do to optimize them will save you from a lot of worries.
For off-page SEO or elements outside your website, you will find backlinks, social media and online directories. Having said all of these, how then do you optimize your website for SEO?
How To Optimize Your Website For SEO
Analyze Your Website Data
Analyzing your website data is arguably the most important task when it comes to optimizing websites. A single piece of data might not tell you all the facts about how your audience relates with your website. But when you collect lots of diverse data, then you can notice patterns. User behaviors reports and Google Search Console traffic data will help keep track of how people behave when they get to your website. For instance, if a page on your website is recording success, you can reverse engineer its success and replicate it across your website.
Conduct Thorough Keyword Research
Gone are the days when you could pick a keyword out of thin air, write an article around it and rank for the keyword the following day. Today, you have to search for keywords that are specifically related to your business and niche. You must find out what your potential customers are looking for and use that to help them find you.
Thankfully, there are lots of online tools these days that help to achieve that without any hassle.
Produce Long and Value-Rich Content
It is not wise if you find the right keywords and your content isn’t adding value to your visitors. While many have argued that the ideal length of a blog post is 1,600 words, there is still something smart you can do.
Google your primary keywords and check the average length of the top results in the SERPs. Are they longer or shorter than 1600 words? That information will give you peculiar ideas about what to do.
SEO optimization is not rocket science ; you can get it done be yourself. However, you must understand how it works so it can work for you. You should optimize your website for both on-page and off-page SEO and when your content consistently adds value; value ultimately comes back to you.
Drop us a line and let us know any questions you have about SEO and digital marketing.
Want more awesome content? Head to our WeChat account (The_orangeblowfish) or hang with The Orangeblowfish on Twitter. Stay tuned for TOBF news and more posts about creative industry topics such as brand storytelling or photo styling!