The Orangeblowfish: Winner – Branding & Identity for the Third Year!

31/08/2022
Posted in Awards, News
31/08/2022 TOBF

For the third year in a row, The Orangeblowfish has won the 2022 Innovation (IN2) SABRE APAC Branding & Identity award, organized by Provoke Media. The Orangeblowfish takes home two prizes in the Branding & Identity award category: Winner for Lounge by Topgolf: The Art in Motion and Certificate of Excellence for Modernizing YUESAI’s Cosmetic Retail Experience. The work completed for YUESAI Cosmetics is also a 2022 SABRE Awards APAC finalist in the Consumer-Retail category. On top of this, The Orangeblowfish has been shortlisted as Finalist for Creative Agency of the Year for the second consecutive year!

“With more than 2,000 award entries and chosen by a jury of more than 60 industry leaders, we’re humbled to be taking home the winning prize in the Branding & Identity award category for the third year in a row,” commented Natalie Lowe, Managing Partner of The Orangeblowfish.

“We are so thrilled to be recognized yet again for our creativity and strategy,” says Siu Tang, Founder and Executive Creative Director of The Orangeblowfish. “We seek to always solve our clients’ business problems by pushing the boundaries of creativity. To be acknowledged for our achievements by industry peers for the third year in a row, in a pool of such phenomenal talent, is truly humbling.”

The Orangeblowfish was named Innovation (IN2) SABRE APAC Winner – Branding & Identity for The Broken Dagger and Budweiser in 2020 and 2021, respectively. In 2021, The Orangeblowfish was also awarded Certificate of Excellence – Branding & Identity for Zodiac and shortlisted Creative Agency of the Year.

“We are committed to crafting new and memorable brand and retail design solutions, using storytelling, art, space and technology. It’s our mission to make the consumer experience more magical and memorable by elevating the brand’s physical space,” added Tang.

“Each award is a testament to our team’s artistic talents as they continue to deliver incredible creative work for our clients. We value the partnership we have with our clients, and am thankful for the creative freedom and trust they give us. Congratulations to The Orangeblowfish community – our clients, partners and everyone on our team – on these successes,” concluded Lowe.

The Innovation (IN2) SABRE APAC award recognizes excellence in insight and innovation, with a particular emphasis on content creation and new technologies. This year’s award ceremony will be held in Singapore on October 13.

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