Best Brand Experience: The Orangeblowfish wins Gold at Transform Awards Asia 2023
Transform Awards Asia recognises and rewards best practice in corporate, product and global brand development, with categories focusing on strategy, execution, content and evaluation across the globe.
The winners were announced this week at the exquisite W Shanghai – The Bund. Finally, congratulations to the team. Our campaign for Arc’teryx Rebird: A Forest in the Heart of the City, won Gold award in the “Best Brand Experience” category.
This is the second year The Orangeblowfish has been nominated for this category. In 2022, The Orangeblowfish took home Best Brand Experience – Silver for Moxy Xi’an. And in 2022, the Arc’teryx Rebird campaign was also a finalist in the Global Excellent Award by IIDA for “Best Retail” category.
In China, it’s strategic to combine offline brand experiences with online marketing to enhance the consumer experience further. This is where The Orangeblowfish comes in. We’ve curated immersive offline brand experiences for ASICS, YUESAI, LinkedIn, Moxy, W Hotels, and Cartier, among others, always grounded in a deep understanding of the brand and combining art-infused storytelling with innovative technology.
For Arc’teryx Rebird, we applied the ‘six senses’ principle to launch the brand’s 2022 Spring/Summer collection, System A. We crafted a multi-sensory journey that transported visitors deep into the heart of a forest, away from Shanghai’s ‘urban jungle.’
At The Orangeblowfish, we are always trying to bring the innovative immersive experiences for customers. “How can we maximize the use of limited physical spaces to deliver an even more immersive experience? What has not been done before?”, that’s the key question we think about before start the project.
The full list of the winners can be seen here. Congratulations to all the wonderful winners!