The Orangeblowfish is Shortlisted as Creative Agency of the Year

Posted in Awards, News
03/09/2021 Admin

TOBF Wins Three Awards AT 2021 SABRE APAC

TOBF Wins THREE Awards at 2021 SABRE Awards APAC

FINALIST: Creative Agency of the Year
WINNER: Branding & Identity

The 2021 SABRE Awards Asia-Pacific, awarded by PRovoke Media, recognizes Superior Achievement in Branding, Reputation and Engagement. The Shortlisted Creative Agencies of the Year are a result of an exhaustive research process involving more than 125 submissions and meetings with the best agencies across the APAC region. The campaigns were evaluated by a jury of more than 68 industry leaders.

“We are ecstatic to be recognized by the PR and creative industry and to be named as Winner – Branding & Identity award category for two consecutive years! On top of that we’re shortlisted as Finalist – Creative Agency of the year and awarded Certificate of Excellence – Branding & Identity. This is a true testament to our team, clients and The Orangeblowfish community,” commented Natalie Lowe, managing partner of The Orangeblowfish.

The Orangeblowfish was named Winner – Branding & Identity for Budweiser, where we designed and developed a completely new interactive car race video game called “Drop the Beat” that was played at Found 158 by consumers. “Drop the Beat” was built on a futuristic city in which bars and nightclubs could introduce their brand on buildings and signage. At the center of the game was the Budweiser brand: it’s title, “Drop the Beat”, with a play on the word “Drop”. Building on Budweiser’s long-time association with Electronic Dance Music, where a ‘drop’ is a change in rhythm, the game had a unique feature: it was sound reactive.

We also won Certificate of Excellence – Branding & Identity for Zodiac, a new bar in Shanghai with a modern twist on cocktails inspired by astrology.

“Our team continues to use their artistic sensibility to solve complex business issues. I am beyond proud of our success, and incredibly honoured to be working alongside our talented team who continue to drive our success,” said Siu Tang, Founder & Creative Director. “We’re also very lucky to be working with clients who give us a lot of creative freedom and trust us in all that we do.”

In 2020, we were named Winner – Branding & Identity for creative work produced for The Broken Dagger.

This year’s Winner of the Creative Agency of the Year, along with other awards will be presented during the Asia-Pacific virtual SABRE Awards ceremony September 15.


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