The Orangeblowfish x Moxy Xi’an Finalist At Transform Asia 2022

21/10/2022
21/10/2022 TOBF

We are excited to announce that The Orangeblowfish has been named Finalist at Transform Asia 2022, for the second consecutive year. Our work with Moxy Xi’an has been shortlisted as a Finalist in the ‘Best Brand Experience’ category. On top of that, our work has been recognised as a Black Dragons at the 2022 Dragons of Asia in the “Best Event or Experiential Marketing Campaign” category.

2022 continues to be another amazing year for The Orangblowfish!

The Transform Awards Asia recognises and rewards best practice in corporate, product and global brand development, with categories focusing on strategy, execution, content and evaluation across the globe.

Brands and agencies who entered the Transform Awards were evaluated against their peers and stand out amongst their competitors. Each entry was examined by a panel of expert judges in a process focused on creativity, innovation, strategic excellence and implementation. This year’s awards ceremony will take place in Singapore on 21 November.

“This is our second year entering the Transform Asia Awards and we are extremely pleased to be shortlisted in the ‘Best Brand Experience’ category. Our Budweiser project was named Highly Commended in the Best Brand Experience category in 2021,” commented Natalie Lowe, Managing Partner of The Orangeblowfish.

Moxy is a stylish and playful hotel brand delivering an unconventional hotel experience. After opening Moxy’s first hotel in China, Marriott decided to open in more locations across the country. Marriott engaged The Orangeblowfish to be their Creative Partner for two of its locations in China – Xi’an and Nanjing.

Moxy Xi’an is the first hotel of the Moxy brand in Northwest China. Xi’an has a history of more than 3,100 years and is home to six cultural relics and historic sites on the UNESCO World Heritage list. While Moxy celebrates nonconformity, open-mindedness, and originality above all.

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“It was super exciting working with Moxy. They are so much fun, and we really enjoyed bringing out their brand DNA in a way that resonates with Xi’an residents,” says Siu Tang, Founder and Executive Creative Director of The Orangeblowfish.

“Each award we are shortlisted for, is a testament to our talented team. We are also grateful for the trust and creative autonomy our client Moxy gave us. Congratulations and good luck to all the Finalists!” concluded Siu.

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