Client: Ocean Grounds Coffee Roasters
Location: Shanghai
DELIVERABLES
- Graphic design
- Packaging
- Rebranding
- Wall art
We reckon you start with OCEAN GROUNDS flagship store at 282 Huaihai Middle Road, Hong Kong Plaza. If you’re lucky, Jimmy might be there, concocting one of his signature drinks for you. Don’t forget to check out the skateboards, tagging us at #ballsdeepinpaint
THE STORY
Jimmy called. We don’t know who gave him our number, but boomz! More caffeine for The Orangeblowfish.
With all respect, everyone knows Jimmy Lee, owner of Ocean Grounds, is no ordinary coffee aficionado. His creations are as innovative as a Gentle Monster store display: you wouldn’t walk away without first giving a few items a go.
We knew Jimmy had big plans for Shanghai. Not wanting to let him down, we worked our balls off on his rebranding, ensuring every one of his stores was imbued with his unique personality – a blend of that laid-back Californian vibe, cut with glimpses of fervor for his craft.
