- Logo Design
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When it was time for a logo refresh, Lorraine Lee, founder of Inward, chose to work with The Orangeblowfish. Lorraine wanted a modern and inclusive brand that would reflect Inward’s core values.
Inward is a global community-based platform founded in 2020 by Lorraine Lee. Inward encourages us to support each other while raising awareness and education around mental health. Mental health impacts everyone in different ways. Some feel anxiety, loneliness, isolation, trauma, and challenges to cope with daily life. Many who experience mental health may also feel ashamed about getting support. Mental health is a topic that affects everyone, and we should be able to talk about it openly.
As we stepped into the shoes of someone going through trauma, we realized the power of conflict. We designed logos using a variety of contrasting colors to represent “conflict”, such as black and white, or pink and black. We also conceptualized the logo with different fonts – upper and lower case. Lorraine wanted the logo in upper case. But after a few rounds, we opted for the Inward logo refresh to be simple, elegant and hand drawn in lower case to give it a more welcoming and personable feeling.
According to Inward’s founder, Lorraine Lee, “The Orangeblowfish is unconventional and renowned for bringing brands to life in meaningful ways. I am really proud of the logo refresh they’ve created for Inward.”
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