Creating superhero Wall-art for Mindshare
Brand name & development
If there were an instruction manual for “How to make your office more 牛逼” aka baller, “Call The Orangeblowfish” would be on top of that list. As much as we denied the forces that be, after 1,001 missed calls and endless prompting from friends… we finally embraced our fate as Shanghai’s most undiscovered interior design agency. No shame really.
One of our best office pieces was for MINDSHARE SHANGHAI who we collaborated not once, but fourfold. The Mindshare guys do amazing things on a daily basis: as WPP’s right-hand (media) man, it was important for them to encourage and instill their key mantras – Teamwork, Provocation, Speed – in a positive way.
While we understood their intent, we knew big words were just words, having come from big corporations ourselves. How do we put a face on these values? How do we encourage people to look at everyday office beliefs in a fun way?
We developed a creative strategy optimising Mindshare’s office space to promote employer branding. It’s been on our creative wish list to create superhero stories for brands. So we entered an unspoken deal with Mindshare, where, for our part in producing 99% of what their colossal 3-storey office needed, we’d get 1% of free play in return. “And this was how Ms. Mindshare (Teamwork), Rigatron (Provocation) and Octoexec (Speed) were born…”
On top of that, we designed and handcrafted the chalk-art for the reception area. The lettering pieces highlight the brand core values, products and key messages related to an elegant and whimsical composition. The texts are written in different styles. An elegant floral pattern connects all content, including the texts and the QR code.
According the China CEO of Mindshare, “The Orangeblowfish team came highly recommended, and true enough they didn’t disappoint. The team understood the ins and outs of our team’s responsibilities and were very hands-on including conducting multiple tests of a new reception wall concept. Everyone in the team was clearly passionate about their work. Absolutely inspiring.”
Optimise Mindshare’s office space to promote employer branding.
It was important for Mindshare to promote brand values to existing and new employees. We are excited to show the chalk-art we designed and handcrafted for Mindshare.