Lululemon Shanghai

A layered approach to environmental graphics

Client:
Lululemon

Location:
Shanghai

Deliverables:
Interior Wall Art
Design & Installation

The Story.

When Lululemon contacted our Boss Man, Siu Tang for a customized brand piece for their upcoming store at Taikoohui, we, who hadn’t stepped into a yoga studio since…(umm), were curious. How did you know about The Orangeblowfish, he enquired? Several sources apparently.

It is high praise to be recognized by your peers in this industry, especially so in China.

So, from the depths of our hearts, a big thank you to you good Samaritans out there. You know who you are.

Our Solution.

Once upon a time, we could hold sirsasana for five minutes. But we also knew there was more to yoga than fancy lookin’ poses.

The breath is king of the mind, said the late BKS Iyengar. Going back to the roots of this philosophy: we designed a piece inspired by the ebb and flow of life, the unexplainable healing nature of the ocean, and incalculable breaths one would take in a lifetime.

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The Orangeblowfish

is an award-winning independent creative agency with teams in China, North America, Australia and United Kingdom.

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