Using our LUCID creative framework, we create brand IP with teeth. This means your brand’s symbols, characters, systems, and worlds are unforgettable everywhere your customers experience it.
What IP Development Unlocks
- IP that sparks recognition even before your logo appears
- Revenue tools that move fast—apparel lines, collabs, collectibles, and licensing built to sell
- Creative systems that travel well from China to Asia to global markets
How We Make It Happen With Lucid
1
LEARN
We identify the cultural white space your brand can own.
This becomes your IP foundation and entry point.
2
UNDERSTAND
We surface ideas with emotional pull and commercial energy by mapping relevance across markets and categories.
3
CONCEPTUALISE
We design IP with built-in expandability.
- Wearables, mascots, collectibles
- Branded environments and digital touchpoints
- Content formats that evolve across platforms
4
IMAGINATE
We develop brand characters, worlds, and symbols.
- Storylines with long shelf life
- Graphics that scale without losing power
- Ideas people reuse, remix, and share
5
DELIVER
We package everything for deployment and growth.
- Signature brand gestures that are instantly recognisable
- Ownable identities and motion languages
- Collectibles that customers love and crave
Ownable IP – The Numbers Back It Up
- Mascot-driven ads lead to 2.5x higher recall (Nielsen)
- 78% of consumers remember branded characters years later (JCM)
- Brands with strong IP report 30% profit margin increases (Forrester)
- Limited-edition IP collabs boost sales by 40% (BoF)
- IP-driven brands receive 3x more engagement (Social Media Today)
- 64% of consumers say they feel emotionally connected to IP-led brands (HBR)
