We’re The Orangeblowfish an award-winning independent creative force behind the world’s leading brands.
Brands trust us to craft iconic identities, immersive spaces and culture-shifting narratives that resonate with local audiences. We use our razor-sharp innovative skills and unmatched creative methodology to elevate legacy brands for the future.
With teams spanning across Shanghai, Bangkok, Kuala Lumpur and Sydney, we bring global energy with regional insight to every project. Our passion, intelligence and boldness, coupled with personal commitment gives us the edge to create and elevate winning brands.
We work with legacy brands such as Cartier, L’Oréal, LinkedIn, Starbucks, AB InBev, Hilton, Marriott, Anta Sports, lululemon, Chow Sang Sang, who choose to outthink, outmanoeuvre and outlast their competition.
Ready to lead, not follow?
Some of Our Clients
AB InBev
Anta Sports Group
Cartier
Colgate-Palmolive
Fosun Group
Harry’s Kitchen
LinkedIn
Marriott
Project One
Starbucks
The Broken Dagger
Aijia
Ascendas
Chow Sang Sang
Costa Coffee
Haagen Dasz
Hassell
L’Oreal Group
Melia Hotel
PS Café
Stryker
Yum China
Alibaba
Asics
Coach
Daiyin Bookmall
Greystar
Hilton
Lululemon
MMoser
SCIS
Top Golf
Zodiac
What We Do.
We turn raw ideas into real results. Our core services:
- Brand Strategy (Build Badda*s Brands): Build a brand that stands for something and lasts.
- Creative Campaigns: Launch ideas that stick, sell, and spread.
- Cultural Relevance: Speak the language your market uses.
- Branded Experience: Make your spaces, touchpoints, and content work smarter for you.
What Makes Us Different.
We do cool sh*t. We’re sure you’ve heard that before, but here’s what it really means:
- We have more than a decade of solid track record of within the industry.
- We know what works in Asia, not just what looks good.
- We say no to cookie-cutter or fad ideas.
- We care about the details. Big ideas aren’t great if they don’t land well.
- We culturally integrate global and local artists to ensure the brand resonates with local target audiences.
- We act fast. No fluff.
Want to stand out in China and Asia?
Let's create brands people talk about.
Our Team
Natalie Lowe
The Boss
Natalie is on a mission to do cool sh*t globally. Born and raised in Australia, she booked a one-way ticket to Asia on the last day of her exams, and since then has never looked back.
As CEO & Founding Partner of The Orangeblowfish, Natalie is responsible for the Agency’s strategic vision and global expansion. She leads a winning team of creatives and storytellers spanning China and Asia Pacific and who work with Fortune 500 and local brands wanting to build a stronger brand equity in China and APAC.
Lammy
Idea Inker
OJ
Project Powerhouse
Yvonne
Project Powerhouse
Michelle
Strategy Mastermind
Hilda
Strategy Mastermind
J
Strategy Mastermind
Mofel
Design Ninja
Jason
Interior Maestro
CC
Spatial Master
Vova
Digital Producer
SJ
Digital Producer
Sarah
Master of Coin
Chris
Due Diligence
Jelly
Vibe Manager
Lina
Executive Downunder
Nadia
Wordsmith Master
Pao Yee
Interior Maestro