Creative Agency Myths, Lies, and Truths
1. What the hell does a creative agency do?
We turn your brand into a cultural bulldozer. Think campaigns that trend, spaces that seduce, and stories that stick in brains like really awesome pop songs.
2. How’s a branding agency different from a design studio?
Design studios make things pretty. We build empires, craft identities and experiences people line up for.
3. Why does China need specialist creative agencies?
Because slapping a dragon on your logo and calling it “localised” gets you laughed out of the market. We speak culture, not clichés.
4. What’s the difference between branding in China vs. the West?
China moves at warp speed. What’s hot today is dead tomorrow. We keep brands ahead of the curve while keeping their soul intact.
Choosing the right creative partner
5. How do I know you’re not just another BS agency who’s going to suck my money and energy?
Check our trophy case.
6. What makes The Orangeblowfish different from other agencies?
We’re brilliant creatives who care how to impact your P&L.
7. Do you specialise in any industries?
We are top choice for luxury retail and hospitality. To be honest, conventional industries can’t handle our creative grenades.
8. How do you measure creative success?
We track what matters to your business.
Money Talks
9. How much do you charge?
10. Do you work with startups?
Only if you’re backed by a PE or VC.
11. Do you pitch for free?
We pitch to win, not to audition. With a trophy case to be proud of, and some of the most powerful brands to back the work we do, why should we?
China and Asia fascinating trends
12. How do you handle China’s crazy-fast trends?
With a Shanghai HQ that’s plugged into the cultural grid 24/7. We spot waves before they crest.
13. Can you help Western brands not look lame in China?
It’s our specialty. The key is: Do as the Chinese do, but in your brand tone.
14. Do you help Chinese brands go global?
Yes, we have a global team working in major cities. Sydney, Bangkok, Hong Kong, and Kuala Lumpur, just to name a few. Let us know where you want to go next and we’ll bring in the best to make it happen.
Processes & Workflow
15. What’s your creative process?
LUCID: Learn. Understand. Conceptualise. Imaginate. Deliver. (Translation: We do homework before making magic)
16. How long does branding take?
3-6 months. Anyone else who tells you otherwise is BS.
17. Who owns the IP after the work is done?
You do, after you pay us in full. We’re not idea hoarders—we’re your creative mercenaries.