Natalie Lowe is Managing Partner of The Orangeblowfish, an award-winning creative agency that does cool stuff & brings value for brands.
Once upon a time, businesses only helped their customers get to know them by simply sharing their company’s mission, vision and values. They wrote beautiful paragraphs that included lovely words, such as “innovation,” “accountability,” “inspiration” and “productivity.”
The problem is, with so many businesses using so many of the same words, it became hard for customers to tell them apart. This, in turn, forced many businesses to ask themselves, “How can we help our customers get to know us? How do we tell them who we are?”
Read here.