Client: Mary Rezek
- Global brand strategy
- Integrated communications strategy, content creation and execution
- Website development, execution and management
- Digital communications
- Brand identity and merchandising
When Silicon Valley / Shanghai-based global executive coach Mary Rezek met The Boss at TEDxPuxi (formerly known as TEDxShanghai Women), sparks flew. Fists bumped. Two bullshit bombers knew it was going to be a match made in heaven.
Over drinks, Mary asked the question, “So what do you guys actually do. You seem to know a lot about this digital marketing stuff.” And that’s when the beautiful romance began.
IMAGINATING MARY REZEK
We’ve aced corporate fun. It was time to hit the C-level notes.
Taking on Mary was akin to winning the ballsy client lottery. Finally, an executive leader who wasn’t afraid of saying it like it is, raw and real. From assessing her global brand strategy and ensuring her opinion pieces were always relevant for her US and Asia-based clients, we were constantly engaged and diligent in communicating her “no bullshit” brand moniker across all assets – namely, her re-branded collateral, toolkits, and the “So What?” blog. After all, nothing is more exciting and satisfying than working with one of the most brilliant executive coaches in Silicon Valley, and Shanghai, China.