Branding one of Shanghai’s most iconic restaurants
Brand name & development
“To boldly go where no client has gone before” sums up our epic ride with Liquid Laundry.
It was a historical win for The Orangeblowfish in 2012 when Liquid Laundry assigned us the behemoth task of conceptualizing their new restaurant branding. Hear our thoughts on how we designed a contemporary space that evolved to become one of Shanghai’s most iconic brunch spots today.
Imaginating Liquid Laundry
Never forget your roots.
Inspired by the 50-60’s American culture that our clients were familiar with… we designed Liquid Laundry with one goal: to evoke a realness forgotten, an authentic joy from dining together.
Here, people gathered over good and honest food. Here, meals with friends or strangers are always enjoyed, over shared spaces.