Liquid Laundry

Branding one of Shanghai’s most iconic restaurants

Client:
Liquid Laundry

Location:
Shanghai

Deliverables:
Brand architecture
Brand creation
Brand identity
Brand name & development
Graphic design
Illustration
Merchandising
Signage/Wayfinding graphics
Wall art

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The Story.

“To boldly go where no client has gone before” sums up our epic ride with Liquid Laundry.

It was a historical win for The Orangeblowfish in 2012 when Liquid Laundry assigned us the behemoth task of conceptualizing their new restaurant branding. Hear our thoughts on how we designed a contemporary space that evolved to become one of Shanghai’s most iconic brunch spots today.

Imaginating Liquid Laundry

Never forget your roots.
Inspired by the 50-60’s American culture that our clients were familiar with… we designed Liquid Laundry with one goal: to evoke a realness forgotten, an authentic joy from dining together.
Here, people gathered over good and honest food. Here, meals with friends or strangers are always enjoyed, over shared spaces.

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The Orangeblowfish

is an award-winning independent creative agency with teams in China, North America, Australia and United Kingdom.

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