This year’s theme for International Women’s Day is #EmbraceEquity. Often, equity and equality are used interchangeably, however they don’t mean the same thing. In a nutshell, equity is how you get to the end goal, whereas equality is the end goal.
While researching about gender equality in the creative industry, we found it rather challenging to dig out numbers relating to female leaders in creative director roles, especially for China. However, from a research updated in February 2023, by Zippia, approximately 35.3% of creative directors employed in the United States are female compared to 64.7% are men. What is more astonishing is that as we look at the research dating back to as far as 2010, the numbers and conversations don’t change very much. A study completed in 2010 indicated that while the creative industry consists of 42% women, only 11% hold senior creative roles globally.
At The Orangeblowfish things are run differently. As Queen B shouts, “Who runs the world – Girls!” (Had to make that special call out!) As an independent creative agency, we are proud to have more than 80% of females make up our Agency’s workforce.