• CLIENT:

    Mindshare

  • LOCATION:

    Shanghai, China

  • DATE:

    December 2015

DELIVERABLES

  • Brand creation
  • Brand name & development
  • Brand architecture
  • Graphic design
  • Illustration
  • Brand identity
  • Merchandising
  • Signage/Wayfinding graphics
  • Wall art

Visit MINDSHARE SHANGHAI at the WPP Campus: 399 Hengfeng Road. Which part of their office rebranding did you enjoy best? #ballsdeepinpaint

  • SHARE:

THE STORY

If there were an instruction manual for “How to make your office more 牛逼” aka baller, “Call The Orangeblowfish” would be on top of that list. As much as we denied the forces that be, after 1,001 missed calls and endless prompting from friends… we finally embraced our fate as Shanghai’s most undiscovered interior design agency. No shame really.

One of our best office pieces was for MINDSHARE SHANGHAI who we collaborated not once, but thrice. The Mindshare guys do amazing things on a daily basis: as WPP’s right-hand (media) man, it was important for them to encourage and instill their key mantras – Teamwork, Provocation, Speed – in a positive way.

While we understood their intent, we knew big words were just words, having come from big corporations ourselves. How do we put a face on these values? How do we encourage people to look at everyday office beliefs in a fun way?

IMAGINATING MINDSHARE

It’s been on our creative wish list to create superhero stories for brands.

So we entered an unspoken deal with Mindshare, where, for our part in producing 99% of what their colossal 3-storey office needed, we’d get 1% of free play in return.

“And this was how Ms. Mindshare (Teamwork), Rigatron (Provocation) and Octoexec (Speed) were born…”

A handcrafted masterpiece, using blackboard chalk, hangs over the reception area. Keep an eye out for this, which we will redesign yearly to match Mindshare’s latest trends and business stories.
That's right – Mindshare’s superhero stories… are plastered over 3 levels of office space.
A customized wall art, with “Adapt” in English and Chinese, to reflect Mindshare's adaptive corporate versatility.