Yes, we are in the UK!
So here’s a bit about Adam: First of all Adam’s a bad-ass.
With over 20 years of experience, Adam has worked with some of the most powerful brands including Panasonic, HP and Jeep automobiles, Exxon Mobil, Kimberly Clark Professional, Nescafe Coffee, Kinder Bueno, Mastercard… just to name a few.
Originally from the UK, Adam moved to Singapore in 2012 to set up the APAC regional hub for McCann Enterprise and held the position of Managing Director.
Needless to say, we’re thrilled to have Adam join The Orangeblowfish!
Here’s what Adam’s got to say:
“Most western companies, even those with experience in SEA, underestimate the sophistication of modern Chinese business and consumer society. Chinese consumers now have a lot of choices – especially from homegrown brands. New brands looking to break into the China market will be surprised at how much branding building, education and re-positioning is required if they want to succeed in this fiercely competitive country. They will need strong local market and communications expertise, deep cross-cultural understanding, and a passion for all things Chinese. I’m delighted to join The Orangeblowfish, a unique creative agency, that has all those things in abundance,” commented Adam Denny, Head of Business Development and Strategy.
Adam will be responsible for providing counsel to European clients who need strategic counseling when it comes to understanding and navigating the complexities of China and Asia Pacific market.
If you’re a European brand looking to expand into China or Asia Pacific, book a complimentary consultation with Adam today!