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# The Orangeblowfish

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## Posts

- [News](https://www.theorangeblowfish.com/news/)
- [Human Creativity Is Inspired By Abstract Connections That AI Cannot Intuitively Make](https://www.theorangeblowfish.com/human-creativity-is-inspired-by-abstract-connections-that-ai-cannot-intuitively-make-2/) - The Orangeblowfish Creative Agency Founder to Join Dynamic Panel at Design Shanghai 2025 SHANGHAI, May 7, 2025 /PRNewswire/ -- The Orangeblowfish creative agency Founder Siu Tang has been invited to share his thoughts on AI and creativity at 'Design for Humanity', the Design Shanghai Global Design Conference on June 4-7, 2025. Asia's leading international design event, in its 12th year, is being hosted at Shanghai World
- [Is Your Brand Ready For China? - Part 2](https://www.theorangeblowfish.com/two-questions-to-ask-before-hiring-a-creative-branding-agency-in-china/) - This is Part 2 of the "Is Your Brand Ready for China" blog post series. If you missed out on our first blog, read it here. Despite the pandemic, business in the China market continues to grow strongly. No wonder it’s every brand owner’s dream to enter and sell its products and services in China.
- [Why Every Canadian Brand Needs A Creative Branding Agency In China](https://www.theorangeblowfish.com/why-every-canadian-brand-needs-a-creative-branding-agency-in-china/) - With more than 550 million affluent consumers, Canadian brands looking to expanding to the Middle Kingdom need to rethink their A game. Some Canadian brands have nailed their brand and marketing in China, whilst others have fallen through the cracks. Competition has gotten stiff the last few years. With international borders still being restricted, domestic brands
- [How To Write A Brand Story: Impactful Language](https://www.theorangeblowfish.com/compelling-brand-story/) - You don’t need a soothsayer to tell you that communication and interaction with customers is important to a brand’s success . But how do you create and maintain a healthy communication with your customers? A relatable brand story will do that! Through a great brand story, you can effectively humanize your brand and communicate who you are, what you
- [TOBF Named Finalist For Best Brand Experience At Transform Asia 2023](https://www.theorangeblowfish.com/tobf-named-finalist-for-best-brand-experience-at-transform-asia-2023/) - Best Brand Experience: The Orangeblowfish is a Finalist at Transform Asia 2023 Transform Asia recognises and rewards best practice in corporate, product and global brand development, with categories focusing on strategy, execution, content and evaluation across the globe. The Orangeblowfish has been named Finalist for Best Brand Experience at Transform Asia 2023 for our client
- [How Indies Are Closing The Gap Between Holding Companies](https://www.theorangeblowfish.com/how-indies-are-closing-the-gap-between-holding-companies/) - In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility. In adland’s unfolding David vs. Goliath battle, the long-held mantra of "bigger is better" is crumbling. Despite their size and endless acquisitions, holding companies are losing
- [Brand Beyond Retail – The Future of Retail](https://www.theorangeblowfish.com/brand-beyond-retail-the-future-of-retail-2/) - Retail has changed since covid-19 hit in 2020. We’re seeing an upward trend of consumers shopping online compared to visiting a physical store, and it’s becoming more challenging to get consumers into physical stores. Given how much the consumers’ shopping behaviours have changed, it’s a no-brainer that brands spend huge amounts of money designing unique
- [International Women’s Day x The Orangeblowfish #EmbraceEquity](https://www.theorangeblowfish.com/international-womens-day-x-the-orangeblowfish/) - This year’s theme for International Women’s Day is #EmbraceEquity. Often, equity and equality are used interchangeably, however they don’t mean the same thing. In a nutshell, equity is how you get to the end goal, whereas equality is the end goal. While researching about gender equality in the creative industry, we found it rather challenging
- [Happy Chinese New Year 2023](https://www.theorangeblowfish.com/happy-chinese-new-year-2023/) - Happy Chinese New Year 🐰 You! 2022 was an important year for us as it marked our 10th anniversary. To thank our community and to celebrate the year of the Tiger, we’ve prepared ten red packet designs to give away. “A-mazing Designs” The inspiration behind our A-mazing red packets was to create one design
- [2024 – The Year Of The Dragon Brings Wins For All!](https://www.theorangeblowfish.com/2024-the-year-of-the-dragon-brings-wins-for-all/) - What Does the Year of the Dragon Represent? In Chinese culture, dragons symbolize good luck, strength and power. Did you know that the Dragon is the only animal on the Chinese zodiac that is a mythical creature? In a nutshell, they’re energetic, impulsive, and are generally confident in nature. They also exude power and charisma
- [IWD 2024: Celebrating Inspire Inclusion At The Orangeblowfish](https://www.theorangeblowfish.com/iwd-2024/) - This year’s theme for International Women’s Day is Inspire Inclusion. When we encourage each other to be the best that they can be, we are helping each other. In turn, we forge a better world. As we explored in last year‘s IWD article, there are more females than males who study creative art subjects, yet
- [The Orangeblowfish × Arc’teryx Wins Gold At Transform Awards Asia 2023](https://www.theorangeblowfish.com/the-orangeblowfish-x-arcteryx-wins-gold-at-transform-awards-asia-2023/) - Best Brand Experience: The Orangeblowfish wins Gold at Transform Awards Asia 2023 Transform Awards Asia recognises and rewards best practice in corporate, product and global brand development, with categories focusing on strategy, execution, content and evaluation across the globe. The winners were announced this week at the exquisite W Shanghai – The
- [From Headhunter To Founder & CCO Of Award-Winning Creative Agency, The Orangeblowfish](https://www.theorangeblowfish.com/from-headhunter-to-founder-cco-of-award-winning-creative-agency-the-orangeblowfish/) - This interview was first published on Xinmin. Below is the English translation. The Inspiring Story of Siu Tang: Humble Beginnings The Orangeblowfish, is an independent creative agency found in the lanes of Tianzifang. In this minimalist, industrially decorated space, around 20 designers, storytellers and strategists are working on their creations. The office is filled with
- [上海滩上“洋掌柜” | 英国小伙沉浸田子坊寻找设计灵感](https://www.theorangeblowfish.com/上海滩上洋掌柜-英国小伙沉浸田子坊寻找设/) - 掌柜：Siu 店名：The Orangeblowfish 地址：上海市黄浦区泰康路 穿越田子坊曲曲折折的小道，在3号楼2楼往上是Siu的独立创意设计公司The Orangeblowfish的所在地。 在极简的工业化装修空间内，大约20余个设计师、策略师等在低头从事创作。花花绿绿的设计屏幕之外，是各式各样的手办和玩偶。房间的一隅是麻将桌，背后是大量的设计类书籍和装饰画。 “我喜欢这些老街区，它们能给你带来灵感，让你感受到真正的上海。”Siu解释了自己将公司选在田子坊的原因。 Read here.
- [The Orangeblowfish CEO Brings Art And Vibrant Energy To Shanghai](https://www.theorangeblowfish.com/the-orangeblowfish-ceo-brings-art-and-vibrant-energy-to-shanghai/) - Natalie Lowe is the CEO and co-founder of The Orangeblowfish creative agency. Born and raised in Australia, she had the drive to explore the world right after graduating from university. A few years after arriving in Shanghai, Natalie and her husband started The Orangeblowfish. It is headquartered in Shanghai and has an international team across
- [Siu Tang, Explores the Essentials For Brands To Thrive In The Post-Pandemic](https://www.theorangeblowfish.com/consumer-experience-in-china/) - While the pandemic may have ended, a new market is emerging in China, bringing its own set of challenges. Brands need to adapt to market changes and establish deeper connections with their consumers to truly thrive. In China, the consumer market has increasingly shifted to an online arena, with brands from around the world, including
- [Natalie Lowe Gives Top Tips On How Brands Can Thrive In China](https://www.theorangeblowfish.com/natalie-lowe-the-orangeblowfish/) - Natalie Lowe, Managing Partner of The Orangeblowfish chats to Brandigo about what The Orangeblowfish does, the core values that hold The Orangeblowfish’s team together and breaks down what are the common misconceptions clients have about China. She also gives top tips about how brands can thrive in China, and her advice for young entrepreneurs. The
- [Women To Watch 2024: Natalie Lowe, The Orangeblowfish](https://www.theorangeblowfish.com/women-to-watch-2024-natalie-lowe-the-orangeblowfish/) - An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction. Read here.
- [The Orangeblowfish CEO Natalie Lowe On Boldness In Branding](https://www.theorangeblowfish.com/the-orangeblowfish-ceo-natalie-lowe-on-boldness-in-branding/) - The global creative agency's co-founder explains how she drives business growth by helping clients navigate cultural gaps and develop localised brand strategies As retail moves deeper into digital channels, meaningful branding has grown in importance, according to Natalie Lowe, CEO and co-founder of creative agency The Orangeblowfish. With a unique perspective on brand strategy, she
- [How Ryan Reynolds Put Maximum Effort Into Creativity](https://www.theorangeblowfish.com/ryan-reynolds-maximum-effort-creative-branding/) - Ryan Reynolds is everywhere. Have you noticed? And he’s absolutely killing it. This Ryan Reynolds empire thing has been building up for a few years. Ten years in fact. From Deadpool, Reynolds built Maximum Effort where he is now Chief Creative Officer. He’s also an owner of Aviation Gin and Mint Mobile – fun fact.
- [Room For Growth Fuels Enhanced Ties](https://www.theorangeblowfish.com/room-for-growth-fuels-enhanced-ties/) - With China entering a new era of green and innovation-led growth, Australian business leaders remain committed to China as they plan to expand their local footprint and are impressed by the nation's latest commitments to high-standard opening-up and high-quality development. As 2022 marks the 50th anniversary of the establishment of China-Australia diplomatic relations, China's rapid
- [The Orangeblowfish x Moxy Xi’an Wins At Transform Asia 2022](https://www.theorangeblowfish.com/winner-transform-asia-awards2022/) - The Orangeblowfish takes home 2nd industry award for Moxy Xi’an The Transform Awards Asia recognises and rewards best practice in corporate, product and global brand development, with categories focusing on strategy, execution, content and evaluation across the globe. This year’s awards ceremony was held in Singapore on 21 November 2022. We are excited to announce that
- [Brand Equity: How To Build Trust](https://www.theorangeblowfish.com/brand-equity/) - Brand equity is the commercial value that is derived from the commercial perception of the brand name of a product or service rather than the product or service itself. Have you ever stopped to think about how that works? It is true that brand equity rests on the ability of a brand to tell its story and
- [Innovator 25 Asia-Pacific 2022 | Siu Tang](https://www.theorangeblowfish.com/innovator-25-asia-pacific-2022-siu-tang/) - Siu Tang Founder & Executive Creative Director The Orangeblowfish Shanghai “Forget what you know and look at the problem or need you’re trying to solve from someone else’s shoes. This sounds scary, but you can’t be innovating if you stay within your comfort zone." For Siu Tang, innovation is an evolving process – he believes
- [Is Your Brand Ready For China? - Part 1](https://www.theorangeblowfish.com/is-your-brand-ready-for-china-part-1/) - Creative Branding in China Series: Part 1 "Is Your Brand Ready for China?" is something agency owners Siu Tang and Natalie Lowe continues to ask brands who want to jump on the China bandwagon. Both Siu and Natalie have been based in Shanghai for almost 15 years, and since establishing The Orangeblowfish in
- [The Orangeblowfish × Arc'teryx Wins Gold At Transform Awards Asia 2023](https://www.theorangeblowfish.com/the-orangeblowfish-x-arcteryx-won-the-gold-at-transform-asia-2023/) - Best Brand Experience: The Orangeblowfish wins Gold at Transform Awards Asia 2023 Transform Awards Asia recognises and rewards best practice in corporate, product and global brand development, with categories focusing on strategy, execution, content and evaluation across the globe. The winners were announced this week at the exquisite W Shanghai – The Bund. Finally, congratulations
- [How Retail Brands Can Engage Chinese Gen Z Through Creativity](https://www.theorangeblowfish.com/how-retail-brands-can-engage-chinese-gen-z-through-creativity/) - Many of the tech pioneers who manifested social media are Gen X geniuses. However, Gen Z is the generation that’s truly grown up in a fully digital landscape. Content and algorithms shape their perceptions and responses to the interplay of offline and online worlds. With fast-moving retail markets in China, businesses operating within these unique
- [Balancing The Grind With Natalie Lowe, Managing Partner At The Orangeblowfish](https://www.theorangeblowfish.com/balancing-the-grind-with-natalie-lowe-managing-partner-at-the-orangeblowfish/) - This conversation is brought to you by start-up & scale-up recruitment agency The Nudge Group. Connecting you with world class talent, from start-up to unicorn. Read here.
- [The Orangeblowfish Chief Creative Officer Siu Tang Recognised As Peak Performer Influencer](https://www.theorangeblowfish.com/the-orangeblowfish-chief-creative-officer-siu-tang-recognised-as-peak-performer-influencer/) - On-site Illustration Design for the new Shanghai store of Swedish high-end outdoor clothing brand, Peak Performance SHANGHAI, Aug. 2, 2024 /PRNewswire/ -- In July 2024, Shanghai-headquartered creative agency The Orangeblowfish Chief Creative Officer and Co-Founder Siu Tang is being recognised for excellence in the creative field, as a newly appointed Peak Performer Influencer, of high-end outdoor brand, Peak Performance. Siu joins a brand expedition group of 20 Peak
- [Natalie Lowe Talks About All Things Creative, Branding & Phygital](https://www.theorangeblowfish.com/natalie-lowe-managing-partner-at-the-orangeblowfish-creative-branding-phygital/) - Natalie Lowe, the Managing Partner at The Orangeblowfish, is a woman who wears many hats. She is an entrepreneur, a mother of 2 beautiful children; a wife; and an active volunteer in the global business community. Between Meetings is a series of on-the-go interviews in which we discuss innovation, technology, and entrepreneurship. Our guests are
- [Write A Kick Ass Brand Story: 3 Hot Tips](https://www.theorangeblowfish.com/kick-ass-brand-story/) - A kick ass brand story elevates your company beyond any orchestrated or phony marketing scheme. Writing a well-crafted brand story is the best way to share what matters – the deeper purpose of your company. To make an outstanding brand statement, all you need to do is to keep several principles in mind. Here are
- [8 Ways To Use SEO & Marketing To Combat Coronavirus Impact](https://www.theorangeblowfish.com/combatcoronavirusimpact/) - By now, virtually everyone in the world has an understanding of the effects of the novel coronavirus (COVID19). Not only has it affected the healthcare industry directly, it has also left or is having severe impacts on the governments and economies of the world. Many organizations are taking measures that will save them amid the pandemic, and
- [Creative Branding Ideas To Boost Your Marketing](https://www.theorangeblowfish.com/creative-branding-ideas-boost-marketing/) - We can all agree that small businesses don’t have the luxury of resources that big companies have at their disposal. Gone are those days when traditional advertising was the only means of reaching customers. Small businesses used to be at a disadvantage, but thanks to digital marketing the playing field is shifting. New media and the
- [Finding The Right Creative Agency For My Company](https://www.theorangeblowfish.com/finding-the-right-creative-branding-agency/) - A creative agency uses creative strategies to achieve their customers’ goals. The agency’s area of focus can include areas such as strategy, design, technology, and advertising. So, an agency will most likely have designers, creative directors, account representatives, and researchers in their ranks. Beyond all of that, one of the easiest ways to get in
- [IWD 2022: UNSW Business School Celebrates Its Incredible Alumnae](https://www.theorangeblowfish.com/iwd-2022-unsw-business-school-celebrates-its-incredible-alumnae/) - As part of International Women’s Day 2022, UNSW Business School is celebrating its extraordinary graduates. In the lead-up to International Women’s Day 2022, UNSW Business School sat down with seven of its alumnae to ask them what biases they thought needed to be broken in their respective industries, and what leadership advice they had for
- [The Orangeblowfish Is Shortlisted For 2 Awards By Campaign Asia](https://www.theorangeblowfish.com/the-orangeblowfish-is-shortlisted-for-2-awards-by-campaign-asia/) - In our first year of entering Campaign Asia’s Agency of the Year Awards, we have been shortlisted for two categories. In the Agency Category, we have been shortlisted for Greater China Boutique Agency of the Year. In the People category, Siu Tang, Founder and Executive Creative Director has been shortlisted as Greater China Creative Person
- [In A Realm Of Creative Minds, Is AI A Friend Or A Foe?](https://www.theorangeblowfish.com/the-orangeblowfish-s-view-on-ai-design/) - No doubt, AI is a great tool when it comes to helping out with the daily grind. But there’s always this lingering fear around the tech. So, what’s the verdict — are creative brains better off with AI or not? Although Artificial Intelligence is not something new, the remarkable progress it has made in the
- [The Era Of Diverse Innovation: Unleashing The Undeniable Power Of Women](https://www.theorangeblowfish.com/diversity-for-innovation/) - In our current venture capital landscape, women entrepreneurs still face challenges to overcome, including carrying a gender-related stigma when they do succeed in raising funds. That’s why we pose the question: how can the innovation ecosystem move on from old gender-based stereotypes? In October 2023, TECOM Shanghai, a conference that’s part of the Caohejing Hi-Tech
- [Explore Creative Leadership With The Orangeblowfish At TEDx](https://www.theorangeblowfish.com/explore-creative-leadership-with-the-orangeblowfish-at-tedx/) - At The Orangeblowfish, we believe that to celebrate our client brands, we must include ourselves in the mix. So, it’s a milestone of feeling pretty darned proud with our CEO and co-founder Natalie Lowe taking to the TEDx stage. TEDx Theme – Unfolding Apex The theme of this year’s TEDx NYU Shanghai Annual Conference
- [How APAC Entrepreneurs And Creatives Can Shape The Greater Bay Area Cultural Landscape](https://www.theorangeblowfish.com/how-apac-entrepreneurs-and-creatives-can-shape-the-greater-bay-area-cultural-landscape/) - Connecting cities across Southern China and the Mainland, the Greater Bay Area (GBA) project is set to create a powerful world economy. With a population of 86 million (about twice the population of California) and an eyewatering estimated GDP of USD 1.7 trillion, the GBA is destined to transform market access to and within China
- [Leadership Sucks. Here's Why To Do It Anyway. | Natalie Lowe | TEDxNYUShanghai](https://www.theorangeblowfish.com/leadership-sucks-heres-why-to-do-it-anyway-natalie-lowe-tedxnyushanghai/) - Being a great leader isn’t easy, acknowledged entrepreneur Natalie Lowe, the founding partner and the CEO of The Orangeblowfish, a creative and branding agency; “To be a true leader, you must welcome real-world learning, put in the effort, and adopt a creative, more emotionally developed approach that fuels your “why,” she told the audience. While
- [The Orangeblowfish Inspires The Australian Chinese Emerging Leaders Summit Panel By Combining Creativity Culture Crand Campaigns In China](https://www.theorangeblowfish.com/the-orangeblowfish-inspires-the-australian-chinese-emerging-leaders-summit/) - SHANGHAI, July 22, 2024 /PRNewswire/ -- Shanghai-headquartered creative agency, The Orangeblowfish explored the connection between culture and business at the 17th Australia-China Emerging Leaders Summit (ACELS) on 5th – 7th July 2024. Hosted at the Sheraton Grand Shanghai, Pudong Hotel and Residence, the theme this year was Renewing dialogue: leading a new chapter in Australia-China relations. Read here.
- [6 Insights About Chinese Gen Z Consumers That Retail Brands Need To Know](https://www.theorangeblowfish.com/6-insights-about-chinese-gen-z/) - Gen Z is the first generation to grow up in China in a digital landscape. Born between 1995 and 2009, their relationship with retail brands and their consumer behaviours and experiences differ from Millennials and Gen X. For businesses looking to capture the potential of brand success within this fast-moving, multi-faceted landscape, it takes creativity
- [Siu Tang: The Creative Brand Alchemist At Design Shanghai 2025](https://www.theorangeblowfish.com/siu-tang-the-creative-brand-alchemist-at-design-shanghai-2025/) - "I am passionate about how creativity, art, and design can create connections and weave stories that enrich and transform." Siu Tang Meet Our Speaker Siu is a true creative brand alchemist who has achieved his standout reputation by tapping into artistic ingredients and ideas that do not follow set formulas. We are excited to
- [Social Media Marketing: 7 Hot Tips](https://www.theorangeblowfish.com/social-media-marketing/) - How long do you think social media has been around? Of course, people didn’t pay attention to it until Facebook became popular. But many believe social media has been around for up to 40 years. A lot has changed in those times and today it is a huge marketing tool that many businesses use to drive incredible amounts
- [DIY SEO: Your Go-To Guide](https://www.theorangeblowfish.com/diy-seo/) - Search Engine Optimization (SEO) is simply the process of improving the visibility of an online shop or website’s ranking in the organic results of a search engine. Without a doubt learning how to optimize your website for SEO and conversions is crucial for your site’s success and there are many benefits attached to it. A good SEO will
- [The Challenge Of Localising A Global Brand In China](https://www.theorangeblowfish.com/the-challenge-of-localising-a-global-brand-in-china/) - Many brands miss opportunities in China by not understanding how to adapt their global DNA to a very different local culture. China, is now forecast to become the world’s biggest economy, overtaking the US in 2028, according to a recent report in the BBC. Having said this, its commercial hub, Shanghai, has already become the preferred
- [Misconceptions About Strategic Branding & Marketing In China](https://www.theorangeblowfish.com/misconceptions-about-strategic-branding-marketing-in-china/) - To uncover some of the misconceptions about branding and marketing in China – and get some advice from those who have seen how it’s done, we speak to three experts. The draw of the Chinese consumer market lies in its size. With a fast-growing middle class and increasing household wealth, it’s no wonder that China
- [Three Reasons Your Company Should Have A Brand Story](https://www.theorangeblowfish.com/three-reasons-your-company-should-have-a-brand-story/) - Natalie Lowe is Managing Partner of The Orangeblowfish, an award-winning creative agency that does cool stuff & brings value for brands. Once upon a time, businesses only helped their customers get to know them by simply sharing their company’s mission, vision and values. They wrote beautiful paragraphs that included lovely words, such as “innovation,” “accountability,” “inspiration”
- [Surprise And Delight: 20 Agency Pros Share Their Favorite Ways To Win Over Prospects](https://www.theorangeblowfish.com/surprise-and-delight-20-agency-pros-share-their-favorite-ways-to-win-over-prospects/) - While it has been a buzz phrase for at least a decade, the concept of “surprise and delight” has been helping companies wow and retain clients and customers since the advent of marketing. By going over and above, beyond what is expected, to create a memorable and positive experience that leaves a lasting impression on
- [Leading With Creativity: Natalie Lowe On Building An Award-Winning Brand Agency](https://www.theorangeblowfish.com/leading-with-creativity-natalie-lowe-on-building-an-award-winning-brand-agency/) - Join Natalie Lowe, CEO and Founding Partner of an award-winning creative and branding agency, for an unparalleled business masterclass on The Trailblazers Experience Podcast. In this episode, Natalie shares her journey of steering her agency through global expansion and the role of AI in creative processes. Discover the secrets behind effective public speaking, strategies for
- [Design Shanghai 2025: Can Creativity Survive AI?](https://www.theorangeblowfish.com/design-shanghai-2025-can-creativity-survive-ai-2/) - AI may move fast, but imagination still belongs to us humans.

## Pages

- [Home](https://www.theorangeblowfish.com/) - The Orangeblowfish is an award-winning creative and branding agency headquartered in Shanghai, with teams in Bangkok, Kuala Lumpur, and Sydney. We fuse local insight with creativity to build and elevate brands to lead in Asia Pacific.
- [Subscribe To Newsletter](https://www.theorangeblowfish.com/subscribe-to-newsletter/) - Subscribe to Our Newsletter Hi, we’re delighted to have you subscribe to our newsletter. Please share your first name and preferred email address, and we’ll keep you updated with all the good stuff. Name Email address: Leave this field empty if you're human:
- [Testimonials](https://www.theorangeblowfish.com/behind-the-name/testimonials/) - Testimonials Arc'teryxThe Orangeblowfish continues to provide retail design solutions that exceed our expectations. The Orangeblowfish team knows how to connect creativity with technology to solve business problems. Their team has been on brand every time and continue to provide retail design solutions that captivate and engage our audience in China.Marketing Manager, Arc’teryxAsicsAsics and The Orangeblowfish
- [Who We Are](https://www.theorangeblowfish.com/behind-the-name/who-we-are/) - Who We Are We’re The Orangeblowfish – An Award-winning Independent Creative Force Behind The World’s Leading Brands. We’re The Orangeblowfish an award-winning independent creative force behind the world’s leading brands. Brands trust us to craft iconic identities, immersive spaces and culture-shifting narratives that resonate with local audiences. We use our razor-sharp innovative skills and unmatched
- [Why Choose The Orangeblowfish](https://www.theorangeblowfish.com/behind-the-name/why-choose-the-orangeblowfish/) - Why Choose The Orangeblowfish The Creative Imperative: Why AI Can’t Solve Your Brand’s Soul Problem.Problem: The Algorithmic Echo Chamber In the age of AI, we’re drowning in content but starving for connection. Brands are leveraging artificial intelligence to generate endless iterations—faster logos, predictable ad copy, and data-driven mood boards. The result? A suffocating sameness. An
- [Workshops That Inspire](https://www.theorangeblowfish.com/what-we-do/workshops-that-inspire/) - Workshops That Inspire Your Campaign Ideas Are Too Safe. The Worst Part? It’s Costing You Money. Market entry and expansion in Asia demand more than a localized logo. They require creativity that scales and stories that build emotional connection. What most brands don’t understand is that generic storytelling doesn’t cut it anymore. Brands need a creative framework
- [Brand  IP](https://www.theorangeblowfish.com/what-we-do/brand-ip/) - Brand IP Build IP That Kicks A** And Multiplies Your Brand Value.Using our LUCID creative framework, we create brand IP with teeth. This means your brand’s symbols, characters, systems, and worlds are unforgettable everywhere your customers experience it. What IP Development Unlocks IP that sparks recognition even before your logo appears Revenue tools that move
- [We Build Badass Brands](https://www.theorangeblowfish.com/what-we-do/we-build-badass-brands/) - We Build Bada*s Brands Creative brain behind some of the most powerful brands.A bada*s brand doesn’t just cross borders—it owns them. It keeps its global DNA razor-sharp while bending local culture to its will, turning audiences into fanatics and markets into strongholds. At The Orangeblowfish, we forge brands that dominate without apology. We protect what
- [Contact Us](https://www.theorangeblowfish.com/contact-us/) - Contact Us Ready To Be Extraordinary? Let’s Talk Today!Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLast you Number Company Name *Email *Telephone Number (including country code) *Website URL *How did you hear about us? *EventIndustry/Friend ReferralRandom stumbleWeb searchWhat do you need help with?
- [Join Us](https://www.theorangeblowfish.com/join-us/) - Join Us Want to join our team? Check out our vacancies below.We Don’t Hire Employees. We Recruit Rebels. You don’t fit the mould? That’s great. Show us what you’re made of.Graphic Designer Location: Shanghai Position: Project-basis Reporting to: Associate Creative Director Responsibilities: Take briefs as part of a wider creative team and help generate ideas
- [Behind The Name](https://www.theorangeblowfish.com/behind-the-name/) - Behind The Name Branding And Creative Agency For The World’s Boldest Brands.WHO WE ARELearn MoreWHY CHOOSE USLearn MoreAWARDSLearn MoreTestimonialsLearn More
- [Art That Tells Stories](https://www.theorangeblowfish.com/what-we-do/art-that-tells-stories/) - Art That Tells Stories Art That Demands Attention And Owns The Spotlight.Forget boring visuals. The Orangeblowfish creates bold, custom art that grabs eyeballs and amplifies your brand’s story. Built for Fortune 500 giants and regional powerhouses alike. LET'S TALK +Waldorf Astoria +UP Shanghai+Topgolf+Moxy+Mindshare+Lululemon Shanghai Taikoohui+Liquid Laundry+Lindt+Häagen-Dazs+Dunkin’ Donuts+DSD HK+Costa Coffee+Chow Sang Sang+BONOBO+Anjihood+Alipay Singapore
- [What We Do](https://www.theorangeblowfish.com/what-we-do/) - What We Do Pick Your Weapon. We’ll Bring The Impact.WE BUILD BADA*S BRANDSLearn MoreSPACES THAT WOWLearn MoreArt that Tells StoriesLearn MoreWORKSHOPS THAT INSPIRELearn MoreBRAND IPLearn MoreContact Us To Discuss Your Ideas Schedule a Call
- [Our Work](https://www.theorangeblowfish.com/our-work/) - Our Work They Came For Bold Ideas And We Made Sure The World Noticed. +Alipay Singapore+Anjihood+ANTA+Arc’teryx+BONOBO+Budweiser+Chow Sang Sang+Club Med+Colgate-Palmolive+Costa Coffee+Cross Fit+DSD HK+Dunkin’ Donuts+El Nacional+Ford+Häagen-Dazs+Kolon Sport+LAN Hotel & Spa+Lindt+LinkedIn+Liquid Laundry+Lululemon+Lululemon Shanghai Taikoohui+Lululemon Menswear+Mary Rezek+Mindshare+Moxy+Oh Yeah Brewing+SOL37+The Broken Dagger+The Press+Topgolf +UP Shanghai+W Shanghai+Waldorf Astoria+YUESAI+Zodiac Bar
- [Podcasts](https://www.theorangeblowfish.com/industry-secrets/podcasts/) - Podcasts InsightsEventsPodcastsMedia FeaturesLatest News 30 Oct 2023 Leading With Creativity: Natalie Lowe On Building An Award-Winning Brand Agency Join Natalie Lowe, CEO and Founding Partner of an award-winning creative and branding agency, for… 03 Apr 2023 Natalie Lowe Gives Top Tips On How Brands Can Thrive In China Natalie Lowe, Managing Partner of The Orangeblowfish
- [Events](https://www.theorangeblowfish.com/industry-secrets/events/) - Events InsightsEventsPodcastsMedia FeaturesLatest News 25 Jun 2025 Design Shanghai 2025: Can Creativity Survive AI? 07 May 2025 Human Creativity Is Inspired By Abstract Connections That AI Cannot Intuitively Make … 02 Aug 2024 The Orangeblowfish Chief Creative Officer Siu Tang Recognised As Peak Performer Influencer … 22 Jul 2024 The Orangeblowfish Inspires The Australian Chinese
- [Insights](https://www.theorangeblowfish.com/industry-secrets/insights/) - Insights InsightsEventsPodcastsMedia FeaturesLatest News 25 Jun 2025 Design Shanghai 2025: Can Creativity Survive AI? 20 Oct 2025 Brand Beyond Retail – The Future of Retail 30 May 2025 Siu Tang: The Creative Brand Alchemist At Design Shanghai 2025 … 20 Dec 2024 The Orangeblowfish CEO Brings Art And Vibrant Energy To Shanghai … 17 Dec
- [Media Features](https://www.theorangeblowfish.com/industry-secrets/media-features/) - Media Features InsightsEventsPodcastsMedia FeaturesLatest News 10 Apr 2025 Women To Watch 2024: Natalie Lowe, The Orangeblowfish … 17 Feb 2025 How Indies Are Closing The Gap Between Holding Companies … 20 Dec 2024 The Orangeblowfish CEO Brings Art And Vibrant Energy To Shanghai … 17 Dec 2024 The Orangeblowfish CEO Natalie Lowe On Boldness In
- [Siu Tang](https://www.theorangeblowfish.com/behind-the-name/who-we-are/siu-tang/) - Siu Tang Creative Genius Siu is the creative genius behind The Orangeblowfish. Siu went for broke in 2012 and started The Orangeblowfish with his business partner from his home study. Since then, under Siu’s creative leadership, The Orangeblowfish has won numerous awards including Campaign Asia’s Greater China – Boutique Agency of the Year in 2022
- [We Answer Your Questions](https://www.theorangeblowfish.com/we-answer-your-questions/) - We Answer Your Questions Creative Agency Myths, Lies, and Truths1. What the hell does a creative agency do? We turn your brand into a cultural bulldozer. Think campaigns that trend, spaces that seduce, and stories that stick in brains like really awesome pop songs. 2. How’s a branding agency different from a design studio? Design
- [Industry Secrets](https://www.theorangeblowfish.com/industry-secrets/) - Industry Secrets Big Ideas, Local Impact: Expert Insights From The Orangeblowfish.InsightsEventsPodcastsMedia FeaturesLatest News 20 Oct 2025 Brand Beyond Retail – The Future of Retail 25 Jun 2025 Design Shanghai 2025: Can Creativity Survive AI? 30 May 2025 Siu Tang: The Creative Brand Alchemist At Design Shanghai 2025 … 07 May 2025 Human Creativity Is Inspired
- [Spaces That Wow](https://www.theorangeblowfish.com/what-we-do/spaces-that-wow/) - Spaces That Wow Where Legendary Brands Claim Their Space.Your space is your most powerful storytelling tool. If you’re not using it wisely, it’s costing you money! FACT: 75% of purchase decisions happen in physical environments (Retail TouchPoints) FACT: Brands with immersive spaces see 3x longer dwell time and 40% higher recall (McKinsey) At The Orangeblowfish,
- [Awards](https://www.theorangeblowfish.com/behind-the-name/our-awards/) - Awards 2024Campaign Asia - Greater China Boutique Agency of the YearThe Orangeblowfish2023Transform Asia – Best Brand ExperienceArc’teryx ReBird2023IIDA - Global ExcellenceArc’teryx ReBird2022Transform Asia – Best Brand ExperienceMoxy Xi’an2022Stevie Awards – Innovation for Branded EntertainmentDrop 158 Festival2022IN2 SABRE Awards – Certificate of ExcellenceYUESAI Cosmetics 2022IN2 SABRE Awards - WinnerLounge by Topgolf2022Dragons of Asia – Best Event
- [Privacy Policy](https://www.theorangeblowfish.com/privacy-policy/) - Privacy PolicyLast updated: 23rd January, 2025 The Orangeblowfish Limited (“us”, “we”, or “our” or “Company”) operates https://www.theorangeblowfish.com (the “Site”). This page informs you of our privacy policy (“Policy”) regarding the collection, use and disclosure of personal information we receive from users of this Site (“Personal Information”). This Policy describes how we process your personal data,
- [Latest News](https://www.theorangeblowfish.com/latest-news/) - Latest News InsightsEventsPodcastsMedia FeaturesLatest News 07 May 2025 Human Creativity Is Inspired By Abstract Connections That AI Cannot Intuitively Make … 02 Aug 2024 The Orangeblowfish Chief Creative Officer Siu Tang Recognised As Peak Performer Influencer … 22 Jul 2024 The Orangeblowfish Inspires The Australian Chinese Emerging Leaders Summit Panel By Combining Creativity Culture Crand
- [Natalie Lowe](https://www.theorangeblowfish.com/behind-the-name/who-we-are/natalie-lowe/) - Natalie Lowe The Boss Natalie is on a mission to do cool sh*t globally. Born and raised in Australia, she booked a one-way ticket to Asia on the last day of her exams, and since then has never looked back. As CEO & Founding Partner of The Orangeblowfish, Natalie is responsible for the Agency’s strategic
- [Terms of Service](https://www.theorangeblowfish.com/terms-of-service/) - Terms of ServiceThis Terms of Service was last modified on January 27, 2025. Please read these Terms of Service completely when using https://www.theorangeblowfish.com (the “Site”), which is owned and operated by The Orangeblowfish Limited (“The Company”). This Terms of Service documents the legally binding terms and conditions attached to the use of the Site at
- [Awards](https://www.theorangeblowfish.com/behind-the-name/who-we-are/awards/) - Awards 2022 | Silver Best Brand Experience (APAC) 2022 Silver Winner – Best Innovation in Marketing (APAC) 2022 | Finalist - Retailers (APAC)
- [News](https://www.theorangeblowfish.com/industry-secrets/news/) - Latest News A Collection Of News About Everything Concerning Marketing, Content, Building A Brand, And The Future Of Creative Branding.InsightsEventsPodcastsMedia Features 07 May 2025 Human Creativity Is Inspired By Abstract Connections That AI Cannot Intuitively Make The Orangeblowfish Creative Agency Founder to Join Dynamic Panel at Design Shanghai 2025 SHANGHAI, May 7,… 02 Aug 2024 The
- [Contact Us Form](https://www.theorangeblowfish.com/contact-us-form/) - Contact Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastCompany Name *Email * need about Telephone Number (including country code) *Website URL *How did you hear about us? *EventIndustry/Friend ReferralRandom stumbleWeb searchWhat do you
- [Home](https://www.theorangeblowfish.com/home/) - We do cool sh*t. We create brands that stand out, spark curiosity and drive action. Award-winning. Independent. Asia-focused. We create bold, culturally relevant campaigns that break the mould and leave a lasting legacy. Let’s Build Something Bold Contact Us and Let’s Make Your Brand Impossible to Ignore We Make Great Brands Even Greater in Asia.
- [Contact Form](https://www.theorangeblowfish.com/contact-form/) - Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Where are you based? *Australia / New ZealandGreater ChinaSouth East AsiaOther regionsWhere do you need the service? *Australia / New ZealandGreater ChinaSouth East AsiaOther regionsWhat do you need help with?Brand StrategyBrand VI / Logo DesignCreative
- [Awards](https://www.theorangeblowfish.com/studio/awards/) - Awards We’ve won a ton of awards and have been featured in all of the magazines. 2016Brooklyn Film FestivalsMaximilian Wagner / Gold Award for Best Director2015Brooklyn Film FestivalsMaximilian Wagner / Gold Award for Best Director Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking
- [Maximilian Wagner](https://www.theorangeblowfish.com/studio/maximilian-wagner/) - Maximilian Wagner If you are interested and motivated to work with us please get in touch. Brooklyn / CEO CEO | 2011 – Present Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Organically grow the holistic world
- [Typography Test Page](https://www.theorangeblowfish.com/typography-test-page/) - Typography Test PageQuality check for website #43 Dark Edition. All Font Settings you can see on this page are predefined. Of course you can change all these fonts by your own and use individual settings. H1 HeadingLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna
- [Careers](https://www.theorangeblowfish.com/contact/careers/) - Careers If you are interested and motivated to work with us please get in touch. Executive ProducerLorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et. Requirements Degree in Film, Television or related field preferable.Strong leadership and decision-making skills.Experience in film, television, radio or journalism.Comfortable
- [Contact](https://www.theorangeblowfish.com/contact/) - Contact Let’s find out how to work together and create something meaningful or valuable.Studio Brooklyn1404 New York Ave Brooklyn, NY 11210 USA111-222-333-BKLYNbrooklyn@wp-brooklyn.com Studio BerlinMusterstr. 44 10178 Berlin GER111-222-333-BERLINberlin@wp-brooklyn.com Studio BerlinMusterstr. 44 10178 Berlin GER111-222-333-BERLINberlin@wp-brooklyn.com Maximilian WagnerCEO111-222-333-BKLYNm.w@wp-brooklyn.comAlexander SchmidtHead of Studio111-222-333-BKLYNa.s@wp-brooklyn.comSofie SchulzExecutive Producer111-222-333-BKLYNs.s@wp-brooklyn.comMaria SchulzExecutive Producer111-222-333-BKLYNm.s@wp-brooklyn.comKlaus WeberExecutive Producer111-222-333-BKLYNk.w@wp-brooklyn.comRichard BergExecutive Producer111-222-333-BKLYNr.b@wp-brooklyn.com

## United Themes - Portfolio Management

- [Club Med](https://www.theorangeblowfish.com/portfolio-item/club-med/) - Club Med Unveiling the Largest Indoor Ski Resort in Eastern ChinaClient: Fosun Tourism GroupDeliverables: Logo design Graphic design Mascot design Merchandise designThe Story. In November 2023, Taicang Alps Resort, the largest indoor ski resort in Eastern China, about an hour’s drive from Shanghai, opened its doors. It officially welcomed visitors to enjoy its world-class attractions,
- [Häagen-Dazs](https://www.theorangeblowfish.com/portfolio-item/haagen-dazs/) - Häagen-Dazs Showcasing the Art of the Scoop.Client: Häagen-Dazs Location: East Nanjing Road No. 558, Huangpu District, Shanghai, ChinaDeliverables: Creative Consulting Brand Experience Environmental Graphic Design Special Graphics The Story. Redesigning a Flagship Store Back in the 1960s, Häagen-Dazs began transforming hot summers with their ice cream. Today, that gourmet chill has made it’s way over
- [Waldorf Astoria](https://www.theorangeblowfish.com/portfolio-item/waldorf-astoria/) - Waldorf Astoria Where Every Cocktail is a Liquid Archive.Client: Waldorf Astoria Shanghai on the Bund Location: 2 Zhongshan Dong Yi Lu, Huangpu, Shanghai, ChinaDeliverables: Creative Concept Graphic Design Menu Design Product DesignThe Story. Designing History You Can Hold Let’s face it…there’s something magical about a perfectly crafted cocktail. It’s not just a drink; it’s an
- [Anjihood](https://www.theorangeblowfish.com/portfolio-item/anjihood/) - Anjihood Strategizing Anji’s first Creative Centre and Digital Nomad Hub Anjihood Location: Anji, ChinaDeliverables: Brand Positioning & Creative Strategy Brand Design Graphic Design Mascot Design Environmental Graphic Design Brand 3D Book DesignThe Story. Nestled within a verdant landscape a mere three-hour drive from Shanghai is Anjihood, China’s branded community-based township. Inaugurated in 2019 by Aijia
- [ANTA](https://www.theorangeblowfish.com/portfolio-item/anta-arena/) - ANTA Six Spaces of Story, Spirit, and Snow. Anta Sports Location: ANTA ARENA Stadium store, Shenyang City, ChinaDeliverables: Creative Strategy Spatial Design Environmental Graphic Design Brand Installation Multimedia & AnimationThe Story. One Jacket, One Legacy Since 2009, ANTA has been a partner of the Chinese Olympic Committee. More recently, they took on an even bigger
- [BONOBO](https://www.theorangeblowfish.com/portfolio-item/bonobo/) - BONOBO Night Street Market Vibe for a New Bar.Client: Bonobo Location: ShanghaiDeliverables: Brand Identity Signage/Wayfinding graphics Wall ArtThe Story. Bonobo previously known as Dakota was out to do a rebrand and they approached The Orangeblowfish for fresh ideas. One thing we noticed was that Bonobo was situated on a bar street where people would come
- [Budweiser](https://www.theorangeblowfish.com/portfolio-item/budweiser/) - Budweiser Drop 158 Festival: Creating a Comeback for Budweiser Post COVIDClient: Budweiser Location: ShanghaiDeliverables: Brand Experience Graphic Design Wall Art Video Game Development New Drinking Ritual CreationThe Story. As a long-time partner to the on-trade business in China, Budweiser recognized the challenge facing these bars, nightclubs and itself caused by COVID lockdown. Budweiser knew that
- [DSD HK](https://www.theorangeblowfish.com/portfolio-item/dsd-hk/) - DSD HK Client: Drainage Services Department of Hong Kong Location: Hong KongDeliverables: Graphic Design Illustration Environmental Graphics Design Brand Installation Wall ArtThe Story. Since 1989 the Drainage Services Department (DSD), Hong Kong has been providing world-class waste and storm water drainage services, helping clean up the water in and around Hong Kong and restore its
- [El Nacional](https://www.theorangeblowfish.com/portfolio-item/el-nacional/) - El Nacional Branding and Signage.Client: El Nacional Location: ShanghaiDeliverables: Wall art Signage Brand and in-store collateral Brand identity and developmentThe Story. Sometimes you win clients by talking really loudly in the boardroom. Sometimes, with a bottle of mojo picon sauce and strange fate, you win them just by being… you. That’s how El Nacional came
- [LAN Hotel & Spa](https://www.theorangeblowfish.com/portfolio-item/lan-hotel-spa/) - LAN Hotel Branding and Energetic Wall-art for a New Ski-resort.Client: LAN Hotel & Spa Location: ChangbaishanDeliverables: Brand creation Brand identity Graphic design Wall artThe Story. If there’s one thing the last 5.5 years has taught us, it’s that regional brand projects are as demanding as they are fun. Exotic places in China! Except getting there
- [LinkedIn](https://www.theorangeblowfish.com/portfolio-item/linkedin-beijing/) - LinkedIn Five Rings of BeijingClient: LinkedIn Location: BeijingDeliverables: Signage Wall Art Collateral Brand Installations Creative & Graphic Design Environmental Graphic Design We used this floor to represent the Second Ring: Parks & Lakes to better communicate LinkedIn’s values: collaboration, transformation, and relationships. We leveraged different elements found within parks such as boats, birds, plants, and
- [LinkedIn Shanghai](https://www.theorangeblowfish.com/portfolio-item/linkedin-shanghai/) - LinkedIn Shanghai Office Above the City, A Green Social ParkClient: LinkedIn Location: ShanghaiDeliverables: Creative Direction Environmental Graphic Design (EGD) Spatial Storytelling The Brief. LinkedIn’s move into Shanghai’s prestigious IAPM tower presented a core brand challenge: how to create a globally consistent office that felt authentically local. The space needed to foster LinkedIn’s culture of connection
- [Liquid Laundry](https://www.theorangeblowfish.com/portfolio-item/liquid-laundry/) - Liquid Laundry Branding One of Shanghai’s Most Iconic RestaurantsClient: Liquid Laundry Location: ShanghaiDeliverables: Brand architecture Brand creation Brand identity Brand name & development Graphic design Illustration Merchandising Signage/Wayfinding graphics Wall art Here, people gathered over good and honest food. Here, meals with friends or strangers are always enjoyed, over shared spaces. Share:
- [Lululemon](https://www.theorangeblowfish.com/portfolio-item/lululemon/) - Lululemon Blending Bold Storytelling, Local Insights, and Visual Rhythm to Reflect Nanjing’s Active SpiritClient: lululemon Location: NanjingDeliverables: Creative Concept Environmental Graphic Design Wall Art InstallationThe Story. Layering Local Culture, Nature, and Play We began by asking one simple question: How does Nanjing move? Our insights led to three conceptual directions that grounded the creative approach:
- [Mary Rezek](https://www.theorangeblowfish.com/portfolio-item/mary-rezek/) - Mary Rezek Branding that “Gets to the Point”.Client: Mary Rezek Location: USADeliverables: -Global brand strategy -Integrated communications strategy, content creation and execution -Website development, execution and management -Digital communications -Brand identity and merchandisingThe Story. When Silicon Valley / Shanghai-based global executive coach Mary Rezek met The Boss at TEDxPuxi (formerly known as TEDxShanghai Women), sparks
- [Mindshare](https://www.theorangeblowfish.com/portfolio-item/mindshare/) - Mindshare Creating Superhero Wall-art for MindshareClient: Mindshare Location: ShanghaiDeliverables: Brand creation Brand name & development Brand architecture Graphic design Illustration Brand identity Merchandising Signage/Wayfinding graphics Wall artThe Story. If there were an instruction manual for “How to make your office more 牛逼” aka baller, “Call The Orangeblowfish” would be on top of that list. As
- [Moxy](https://www.theorangeblowfish.com/portfolio-item/moxy/) - Moxy Xi’an Designing A New Brand ExperienceClient: Moxy Hotel Location: Xi’anDeliverables: Signage Wall Art Spatial Graphics Brand Installation Creative Strategy & Consulting Environmental Graphic Design (EGD) We put a bit of tongue and cheek when infusing presence of the brand mascot throughout the hotel. For example, you’ll see a life-size butt of the cloth tiger
- [Oh Yeah Brewing](https://www.theorangeblowfish.com/portfolio-item/oh-yeah-brewing/) - Oh Yeah Brewing Logo Refresh.Client: Oh Yeah! Location: BeijingDeliverables: Branding & Graphics Logo, Monogram Design, Color Variations Brand Slogan Signage Wall Art Packaging T-Shirt DesignsThe Story. Innovation in brand-building is about taking an approach that hasn’t been taken before; having the vision to see things differently and putting that vision into action. Oh Yeah Brewing
- [The Broken Dagger](https://www.theorangeblowfish.com/portfolio-item/the-broken-dagger/) - The Broken Dagger Crafting an Unforgettable Brand ExperienceClient: The Broken Dagger Location: ShanghaiDeliverables: Branding & Graphics Logo & Monogram Design Playing Cards Drinking Ritual Wall Art Statue Stained Glass The Story. “All gods are man-made.” This quote from Geo inspired our overall creation. Just like classic cocktails, all legends have their creators. In order to
- [The Press](https://www.theorangeblowfish.com/portfolio-item/the-press/) - The Press Classic Style Branding With a Touch of Nostalgia.Client: The Press Location: ShanghaiDeliverables: Brand creation Brand name & development Graphic design Illustration Brand identity Brand architecture Signage/Wayfinding graphics Wall artThe Story. “Since 1872”, a plaque reads, when you enter the Shun Pao building, a restored cornerstone on Nanjing East Road, once home to influential
- [Topgolf](https://www.theorangeblowfish.com/portfolio-item/topgolf/) - Lounge By Topgolf Branding Lounge By Topgolf’s First Entertainment Venue in China!Client: Lounge By Topgolf Location: Central Plaza, No.227, Huangpi North Road Floor 2, Huangpu Shanghai ChinaDeliverables: Creative Strategy & Consulting Graphics Design Environmental Graphic Design Wall Art Signage SloganThe Story. Topgolf is a leading technology-enabled global sports and entertainment brand that connects fans in
- [YUESAI](https://www.theorangeblowfish.com/portfolio-item/yuesai/) - YUESAI Redesigning YUESAI’s Retail ExperienceClient: YUESAI Cosmetics Location: ShanghaiDeliverables: Brand Experience Creative Strategy & Consulting Digital Environmental Graphic Design (EGD) Interior Design Packaging Signage Wall Art (a) From Afar, (b) Perimeter and (c) Up Close. From afar, we stripped away all heavy applications of red from the counter design limiting to selective elements such as
- [Zodiac Bar](https://www.theorangeblowfish.com/portfolio-item/zodiac-bar/) - Zodiac Bar An Astrological Twist on CocktailsClient: Zodiac Location: ShanghaiDeliverables: Animation Branding Brand Experience Brand installation Coasters Creative Strategy & Consulting Environmental Graphic Design (EGD) Logo Design Signage Visual identity Wall Art Our Solution. Whilst researching about how star signs are represented, we knew we didn’t want the bar to be a visual and literal
- [Costa Coffee](https://www.theorangeblowfish.com/portfolio-item/costa-coffee/) - Costa Coffee Wall-art that Blends with Costa’s Artisanal Coffee Costa Coffee Location: HangzhouDeliverables: Graphic design Wall artThe Story. We love coffee. Which creative agency doesn’t? Heart-palpitating espressos aside, we do harbor a deeper affection for something else though. And that’s having a leading coffee brand such as Costa Coffee work with us. Costa’s brand story
- [W Shanghai](https://www.theorangeblowfish.com/portfolio-item/w-shanghai/) - W Shanghai Redesigning the TKT Terrace in Line With the New Branding W Shanghai – The Bund Location: ShanghaiDeliverables: Creative Concept Graphic Design Environment Graphic Design Interior Design Spatial DesignThe Story. Shanghai is considered one of the largest and most energic cities in the world. W Shanghai – The Bund is a luxury hotel located
- [SOL37](https://www.theorangeblowfish.com/portfolio-item/sol37/) - SOL37 For the New Gastro-lounge’s Name, Logo Design and Brand VI. W Suzhou Location: SuzhouDeliverables: Brand VI Logo Design NamingThe Story. SOL37 is a unique gastro-lounge located on the 37th floor of W Suzhou with a stunning view of Suzhou’s city. As the leading brand strategist, The Orangeblowfish was responsible for the new gastro-lounges’ name,
- [Lululemon Menswear](https://www.theorangeblowfish.com/portfolio-item/lululemon-menswear/) - Lululemon Menswear Design Solutions that are Evergreen, Long-lasting, and Flexible. Lululemon Deliverables: Interior Design Environmental Graphic Design Brand ExperienceThe Story. In December 2023, lululemon partnered with The Orangeblowfish to open their first menswear pop-up store at The HUB, a vibrant shopping centre in Shanghai’s Hongqiao district. This was lululemon’s first space dedicated entirely to a
- [Lululemon Shanghai Taikoohui](https://www.theorangeblowfish.com/portfolio-item/lululemon-shanghai-taikoohui/) - Lululemon Shanghai A Layered Approach to Environmental GraphicsClient: Lululemon Location: ShanghaiDeliverables: Interior Wall Art Design & InstallationThe Story. When Lululemon contacted our Boss Man, Siu Tang for a customized brand piece for their upcoming store at Taikoohui, we, who hadn’t stepped into a yoga studio since…(umm), were curious. How did you know about The Orangeblowfish,
- [Kolon Sport](https://www.theorangeblowfish.com/portfolio-item/kolon-sport-50th-anniversary/) - Kolon Sport To Celebrate KOLON’ 50th Anniversary. KOLON Location: ShanghaiDeliverables: Interior Design Environmental Graphic Design Brand ExperienceThe Story. One can say that the story of the leading South Korean fashion brand KOLON began in the snowy mountains of the country in 1973 with KOLON Sport. Since then, the brand has gained international success, but it
- [Ford](https://www.theorangeblowfish.com/portfolio-item/ford/) - Ford Bringing Social Media to Life FordDeliverables: Brand development (social media stickers)The Story. Social media is not just a service we offer. Sometimes the tables are turned when it bangs on our front door, offering us the craziest projects we’ve yet to face. The Ford adventure started with a simple WeChat message: “Do you do
- [Dunkin’ Donuts](https://www.theorangeblowfish.com/portfolio-item/dunkin-donuts/) - Dunkin’ Donuts Environmental Graphics that are Simply Delicious. Dunkin Donuts Location: ShanghaiDeliverables: Graphic design Wall artThe Story. Someone must have told Dunkin’ Donuts about our creative director’s uncompromising love for sweets because when they called, asking, “Hey, wanna design something for––”, he’d already said yes. No pressure. Our job was to create a multi-storey wall
- [Cross Fit](https://www.theorangeblowfish.com/portfolio-item/cross-fit/) - Cross Fit The Importance of Creating a Unified Visual Identity. Cross Fit Location: AsiaDeliverables: Brand Positioning Logo Design Graphic DesignThe Story. Since the rise of CrossFit — the high-intensity fitness program that combines weightlifting, cardio, and gymnastics — more comprehensive, community-based models of exercising have become increasingly popular around the world. With the success and
- [Chow Sang Sang](https://www.theorangeblowfish.com/portfolio-item/chow-sang-sang/) - Chow Sang Sang Discovering the Charming of Guochao with Chow Sang Sang Chow Sang SangDeliverables: Creative strategy Art direction Photography Video shooting Graphic designThe Story. In recent years, Guochao, a phenomenon that, according to Forbes, represents a ‘growing taste for local luxury brands that reflect Chinese cultural traditions,’ has become a national trend. Chinese consumers
- [Arc’teryx](https://www.theorangeblowfish.com/portfolio-item/arcteryx-rebird/) - Arc’teryx A Forest in the Heart of the City Arc’teryx Location: ShanghaiDeliverables: Interior Design Brand Experience Brand installation Creative Strategy & Consulting Graphic DesignThe Story. The latest collection of Arc’teryx, System_A, is the brand’s vision of casual daily wear for a younger audience. Considered as the street-savvy alternative to the main Arc’teryx line, System_A blends
- [Alipay Singapore](https://www.theorangeblowfish.com/portfolio-item/alipay-singapore/) - Alipay Singapore A New Perspective on Chinese New Year Celebrations Alipay Singapore Location: SingaporeDeliverables: Graphic Design Art InstallationThe Story. When Alipay knocked on our doors, they wanted something visually appealing and impactful for their Chinese New Year celebration in Singapore. For those who don’t know, ALIPAY is the biggest and most sophisticated mobile wallet in
- [UP Shanghai](https://www.theorangeblowfish.com/portfolio-item/up-shanghai/) - UP Shanghai Redesigning UP Shanghai’s Brand Experience Up Location: ShanghaiDeliverables: Signage Wall Art Brand Experience Creative Strategy & Consulting Graphic DesignThe Story. Since its conception and opening, UP has become one of the hottest and wildest spots in Shanghai. Combining a lounge-like space with booths aplenty, a huge bar, a central DJ booth, and plenty
- [Colgate-Palmolive](https://www.theorangeblowfish.com/portfolio-item/colgate-palmolive/) - Colgate Palmolive I Space in Shanghai Removes Physical Boundaries of Innovation. Colgate-Palmolive Location: ShanghaiDeliverables: Spatial Design Interior Design Creative Strategy & ConsultingThe Story. Colgate-Palmolive constantly strives to evolve with the times to bring new innovations to life. That’s why, when Colgate-Palmolive engaged The Orangeblowfish to design their innovative space in Shanghai, we knew that we
- [Lindt](https://www.theorangeblowfish.com/portfolio-item/lindt/) - Lindt Promoting Teamwork and Collaboration Beyond Compare Lindt & Sprüngli Location: ShanghaiDeliverables: Brand Installation Environmental Graphic Design (EGD) Illustration Storytelling Wall ArtThe Story. Lindt & Sprüngli wanted to transform their Shanghai office into a space that would boost employee collaboration, teamwork and well-being, while strengthening their brand identity among staff, clients and visitors. “In Europe
- [Chow Sang Sang](https://www.theorangeblowfish.com/portfolio-item/chowsangsang-that-reflect-chinese-cultural-traditions/) - Chow Sang Sang Discovering the charming of Guochao with Chow Sang Sang Chow Sang SangDeliverables: Creative strategy Art direction Photography Video shooting Graphic designThe Story. In recent years, Guochao, a phenomenon that, according to Forbes, represents a ‘growing taste for local luxury brands that reflect Chinese cultural traditions,’ has become a national trend. Chinese consumers

## United Themes - Content Block Management

- [Demo 43 - Footer (Content Block)](https://www.theorangeblowfish.com/ut-content-block/demo-2-footer-content-block/) - Ready to Build Your Brand to Move Markets? Let’s Talk Today!Contact Us and Let’s Make Your Brand Impossible to IgnoreSCHEDULE A CALL

## Showcase

- [Home Slider](https://www.theorangeblowfish.com/portfolio-manager/demo-43-home-featured/)
- [Workshops that Inspire](https://www.theorangeblowfish.com/portfolio-manager/workshops-that-inspire/)
- [COOL sh*t](https://www.theorangeblowfish.com/portfolio-manager/cool-sht/)
- [Brand  IP Work Page](https://www.theorangeblowfish.com/portfolio-manager/brand-ip-work-page/)
- [Art that Tells Stories Work Page](https://www.theorangeblowfish.com/portfolio-manager/art-that-tells-stories-work-page/)
- [Spaces That Wow Work Page](https://www.theorangeblowfish.com/portfolio-manager/spaces-that-wow-work-page/)
- [We Build Badass Brands Work Page](https://www.theorangeblowfish.com/portfolio-manager/we-build-badass-brands-work-page/)
- [We Build Badass Brands Variant 4](https://www.theorangeblowfish.com/portfolio-manager/we-build-badass-brands-variant-4/)
- [Demo 43 Home Variant 4](https://www.theorangeblowfish.com/portfolio-manager/demo-43-home-variant-4/)
- [Demo 43 Home Variant 3](https://www.theorangeblowfish.com/portfolio-manager/demo-43-home-variant-3/)
- [Demo 43 Home Variant 2](https://www.theorangeblowfish.com/portfolio-manager/demo-43-home-variant-2/)
- [Demo 43 Home Variant 1](https://www.theorangeblowfish.com/portfolio-manager/demo-43-home-variant-1/)
- [Demo 43 Work Page](https://www.theorangeblowfish.com/portfolio-manager/demo-43-work-page/)

## Categories

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## Categories

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