About Us

Siu Tang

Siu Tang

Founder & Creative Director
The Orangeblowfish

It all happened in 2011.  My wife and I had just returned from a Habitat for Humanity International trip. We went on a five-day adventure to build a home for a family of four in Cambodia. Coming back, I felt motivated, inspired, and wanting to do more. Waking up and dragging myself to work was painful.  I had been in the same company for almost 10 years and climbed the ladder to a senior position, but I no longer felt the need to work just for a paycheck.  With the encouragement and support from my wife, I quit my corporate job, and started pursuing my passion – art.

Thus, The Orangeblowfish was born.

Within six months, I booked my first client – Kommune – a funky restaurant and bar in Taikang Lu, Shanghai. I initially started doing interior wall art design and installations for cafes, bars, restaurants and offices. I also participated in community art projects like DAFF, Surge, The Rotary Club and more.  Within the first two years of my operation, I completed over 2000 client and personal projects covering a mix of brand strategy, graphic design, and interior wall art.

In 2014, we expanded into a three-person team and moved into our first office in Shanghai. Today we are a global team of brand strategists, story tellers and artists serving start-ups and Fortune 500 companies across F&B, beauty, retail, luxury B2B sectors on a global scale. We’re proud that the work we do, and the company culture we have created, motivates our team and clients to continue choosing to partner with us, and believing in what we do.

As my favourite saying goes, Go Balls Deep! If we do something, we go all in and we must do it well. Otherwise what’s the point? Don’t you agree?

Interested in finding out more? Watch the interview below and check out our portfolio.

About Brooklyn

Our Services

Branding & Creative

Brand Strategy

Competitive Analysis
Brand Positioning
Value Proposition
Brand Architecture

Brand Identity

Naming
Tagline / Slogan
Brand Personality
Brand Messaging Platform
Logo design
Brand Identity Design
Brand Guidelines

Brand Marketing Assets

Print / OOH Advertising
Brochures & Collateral
Sales Presentations
Stationery
Packaging
Special graphics
Animation

Branding Experience

Experience

New Brand Launch
New Product Launch
Brand Installation
Wall Art Installation
App Development
UX/UI
Animation
Offline/Online campaigns

Communication

Strategy & Planning
Content Development
Thought leadership
Websites
Digital and Email marketing
SEO/SEM

About Brooklyn
Our Service

Our  Culture

Authenticity

The corporate hamster wheel is not our game, baby. We keep it real – prioritizing our craft, working with brands we believe in, and never sacrificing who we are.

Passion

We’re committed to growing a company with like-minded, enthusiastic folks who bring it for the passion, not the paycheck. Our job is to deliver work our clients not only love, but can’t stop talking about.

Candor

We won’t mince our words. You’ll always know what is on our minds, and we want it to be a two-way street. Open and honest communication is how we operate.

Curiosity

We’re keen to explore the world around us, poke at it, connect with it, question it and turn it inside out. Sitting still is not an option.

Our Service
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Our Team

Siu Tang

Siu

The Chocolate Bunny

What is your favourite movie? Jurassic Park
Who is your favourite artist? Andy Warhol
What is your favourite drink? Coca-Cola
What do you enjoy doing in your spare time? Hanging out with my kids
Any vices (bad habits)? Coca-Cola
Use 5 words to describe working at TOBF: Balls Deep In Paint!

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Nat

The Boss

What is your favourite movie? Fight Club
Who is your favourite artist? Would it be too corny if I said Siu Tang?
What is your favourite drink? Hendricks Gin Martini
What do you enjoy doing in your spare time? Absolutely nothing
Any vices (bad habits)? Tequila
Use 5 words to describe working at TOBF: Never a dull moment.

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Johnny

Keg Master

What is your favourite movie? Good Fellas
Who is your favourite artist? 1000DAY
What is your favourite drink? Beeeeeer
What do you enjoy doing in your spare time? Playing guitar in a Ska band
Any vices (bad habits)? Yes, many
5 words to describe working at TOBF: Crazy, Always different, Mad fun!

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Lammy

Lammy Lovegood

What is your favourite movie? Harry Potter
Who is your favourite artist? Cai Guo-Qiang
What is your favourite drink? Flat white
What do you enjoy doing in your spare time? Watching movies
Any vices (bad habits)? Being careless
Use 5 words to describe working at TOBF: What do you guys wanna eat?

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Guy

Multi-media Mafia

What is your favourite movie? Life is Beautiful
Who is your favourite artist? Johnny Depp
What is your favourite drink? Water
What do you enjoy doing in your spare time? Playing with my son
Any vices (bad habits)? Sleeping
Use 5 words to describe working at The Orangeblowfish: Super, super, super, super fun

amy

Amy

Events Extrraordinaire

What is your favourite movie? The Untouchables
Who is your favourite artist? Don’t really have one
What is your favourite drink? Long island iced tea
What do you enjoying doing in your spare time? Exploring the old streets in Shanghai
Any vices (bad habits)? Is being a workaholic a bad thing?
Use 5 words to describe working at TOBF: Creative, young, energetic, dedicated and free

meixing

Murphy

New Kid On The Block

What is your favourite movie? The Lord Of The Rings
Who is your favourite artist? David Hockney
What is your favourite drink? Oat milk
What do you enjoy doing in your spare time? Hanging out with friends
Any vices (bad habits)? Eat all day
Use 5 words to describe working at TOBF: It is full of joy

kate

Kate

Social Media Rockstar

What is your favourite movie? Pan’s Labyrinth or AmoresPerros
Who is your favourite artist? Rachel Ignotofsky and Huda Fahmy
What is your favourite drink? Coffee, coffee, coffee!
What do you enjoy doing in your spare time? Reading. Traveling with hubs.
Any vices (bad habits)? Saving files to my Desktop. Screenshots, folders, and icons, oh my!
Use 5 words to describe working at TOBF: Creative play is how we work.

Christa

Christa

Content Mastermind

What is your favorite movie? The Dreamers
Who is your favorite artist/actor/actress? Mark Rothko
What is your favorite drink? Chai
What do you enjoy doing in your spare time? Cycling
Any vices (bad habits)? Binge Watching.
Use 5 words to describe working at The Orangeblowfish: So hard to keep low-profile!

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Chris

Admin Angel

What is your favourite movie? Little Miss Sunshine
Who is your favourite artist/actor/actress? Cate Blanchette
What is your favourite drink? Err….H20
What do you enjoy doing in your spare time? Binge on good TV series
Any vices (bad habits)? Junk food, snacks
Use 5 words to describe working at The Orangeblowfish: Work hard, play hard!

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Ada

Director of Partnerships

What is your favourite movie? The Avengers
Who is your favourite artist? Angelia Jolie
What is your favourite drink? All kind of alcohol
What do you enjoy doing in your spare time? Spend time with my dog. Yoga. Oil Painting.
Any vices (bad habits)?…
Use 5 words to describe working at TOBF: CREATIVE. SMART. FUN. UNIQUE. BOUNDLESS.

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